BILLIONS of people are on social media every. single. day. These numbers are only increasing as time goes by and there is absolutely no sign of going back to the times before technology. This is why it is crucial for your business to be taking advantage of the amount of people you can reach. Social media marketing has the potential of strengthening and growing your business.
This blog will help you realize the power of social media.
Let's talk stats.
According to HubSpot, these are the most popular social media platforms. Facebook is the largest platform with about 1.9 billion daily active users. While each platform is different, there is no denying that these sites reach an insane amount of people all over the world.
Platform | # of Active Users |
|---|---|
Just shy of 2 billion | |
TikTok | 1 billion |
1 billion | |
211 million | |
774 million | |
444 million | |
Youtube | 315 million |
Snapchat | 306 million |
As a fellow Gen Z with all of these social media platforms (+ more), these numbers are not surprising to me. It is a complete no brainer for businesses to join these communities. With everything at the tip of our fingertips, it is easy to spread brand awareness and attract your target audience. It's 2022. We can do just about everything online now. Grocery shopping is a click away, ordering food has never been faster, and the idea of being able to do everything from the comfort of your home is truly the best. The younger generations have changed the game. From a business perspective - are you getting left behind? Or are you going to benefit from this as well?
Four reasons to join these platforms
1. Interact With Customers
Respond to messages, comments, communicate with the public
2. Market ALL Day
24/7 access! What's better than that?
3. Build A Brand
How do you want the public to perceive your company? The way you behave on social media has a big part in this
4. Adapt What Is/Isn't Working
Data = best thing ever
Trial and error, you have many opportunities to reach the right audience!
Learn about more tricks, tips, and tools on SEMrush. The specific information on each site will be beneficial for everyone, but especially beginners in social media.
If you're still unsure of what social media platforms you should be on, I recommend you read my colleague's post here. He has additional information on LinkedIn, TikTok, Instagram, and Facebook.
The COMPLETE 2022 Guide to Social Media
If your business is brand new to social media, it would be a great idea to read this article. It is updated with current information and is easy to follow along and read. Take notes and get ready to become a social media pro.
The table of contents allows for easy access on the website to get you exactly where you need to go. Want to learn more about Instagram? Great! Not a huge fan of TikTok? That's fine too! Personally my favorite topics are: Benefits of Scheduling Tools and Engagement Tools.
Thanks to HootSuite, all of the information is available to eager learners - just like you! These resources are accessible 24/7. That's the beauty of social media.
Resources
Baker, K. (2022, March 11). Social Media Marketing: The Ultimate Guide. HubSpot Blog. Retrieved September 19, 2022, from https://blog.hubspot.com/marketing/social-media-marketing
Newberry, C. (2022, September 15). Social Media Marketing Tools: The Complete 2022 Guide. Hootsuite Blog. Retrieved September 19, 2022, from https://blog.hootsuite.com/social-media-marketing-tools/#Social_media_analytics_tools
Ofiwe, M. (2021, August 5). 6 Social Media Sites Your Business Needs to Be on. SEMrush. Retrieved September 19, 2022, from https://www.semrush.com/blog/social-media-sites/
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