This post was originally published on September 25, 2022 and updated on May 9, 2024.
Information in this blog post was obtained from the Hubspot blog, Forbes.com, Sprout Social, and Social Media Today.
Have you ever wanted to be your own boss, doing what you love? A career in social media marketing might be the right job for you! In the job industry nowadays, there are many careers in social media that are perfect for anyone. You just have to be able to find what marketing careers work for you.
The Importance of Social Media Marketing
Contrary to belief, social media marketing is more than just posting photos and videos. It is an art and a science to not only crunch the numbers behind the scenes but also create captivating content for viewers. It requires you to create a social media content calendar, build upon your business profiles, and ultimately help an organization or person market themselves across a wide variety of platforms. Social media marketing can help a business generate new leads and drive traffic to content, which in turn may create new customers and help build a relationship with existing customers.
Starting on Your Marketing Journey
There are many options to start your journey to becoming a marketer, whether it's by studying marketing, management, business, psychology, etc. It is important to get real-life experiences to gain knowledge in the marketing industry. With education and real-life experiences, you'll be able to stand out from future employers. Marketing jobs are constantly growing every day, which is excellent for potential job growth.
Jobs in Marketing
There are many jobs in the marketing field, you just have to be able to find what you enjoy doing. In order to show candidates that you value their work, you have to figure out what role fits you the best. When working in social media marketing, you can be dynamic and diverse. You are able to express yourself and your work while being able to attract potential employers. Social media marketing promotes a company and the products that are being offered by that company.
Social Media Careers
88% of marketers expect to hire more social team members over the course of the next two years. More than half of businesses are wanting to expand their social teams by 2-6 positions within the same period of time. This is because social media jobs are rapidly increasing. Common platforms that require marketers to specialize in are applications like Tik Tok, Instagram, Snapchat, and Facebook. All social media platforms have millions of users on them every day, which is why they're very important for marketing and being able to promote products. If you can become fluent and knowledgeable on these platforms, you already have a jump start on your social media career.
What Can You Do?
You’re probably wondering what some of the next steps are to find a job in social media marketing. One of the most important things you can do is build your personal brand! The best way to do this is through social media and showcasing your expertise. Be sure to keep track of all content you create. You can create your own portfolio and e-book, showing potential companies what you can offer. A great place to post this is on LinkedIn. Potential employers use LinkedIn a lot since it is the only business orientated social media. If you have Instagram, Facebook, or event TikTok, you can also use these platforms to post your services and products.
Now that you know what social media marketing does for a business and are interested in pursuing a career in it, start your own personal branding and practice!
Check out this other blog featured on our website on how to create your own online portfolio.
Resources
Baluch, A. (2024, February 16). Social Media Marketing in 2024: The ultimate guide. Forbes. https://www.forbes.com/advisor/business/social-media-marketing/
Decker, Allie. “The Best Marketing Jobs and Careers for You to Pursue in 2022.” HubSpot Blog, HubSpot, 8 Sept. 2022, https://blog.hubspot.com/marketing/marketing-jobs
Gomez, Ronnie. “Social Media Careers: The Skills You Need, Where to Look and Jobs to Consider.” Sprout Social, 11 Aug. 2022, https://sproutsocial.com/insights/social-media-careers/
Jipa, Adina. “The Social Media Manager Role Is Evolving, as New Marketing Practices Take Shape [Infographic].” Social Media Today, 16 May 2022, https://www.socialmediatoday.com/news/the-social-media-manager-role-is-evolving-as-new-marketing-practices-take/623856/
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