Social Media Marketing: What is it?
If you’re anything like me, you spend most of your screen time on social media apps like Instagram, Twitter, Facebook, and TikTok. Now, open one of those apps. I’ll bet that one of the first few posts you see on your feed is some sort of advertisement, am I right? Take my Instagram for example. The third post on my Instagram feed was this sponsored post by Dyson. This is a basic example of social media marketing, with an eye-catching visual component, a concise but informative caption, and a call-to-action link that viewers can’t miss.
Today, almost every internet user can be reached on social media, and as social media continues to grow, it is important that businesses are able to keep up. Social media marketing can be applied to nearly every industry, which is why it is growing at such a rapid pace. In this post, we’ll define social media marketing, discuss a few of its benefits, and show a few examples of how it is used in business today.
What is Social Media Marketing?
According to Hootsuite, social media marketing is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Essentially, social media gives businesses a creative outlet to promote content that attracts, resonates with, and engages consumers and gives them the ability to be a part of that business’s journey.
Why is Social Media Marketing Important?
Social media marketing can provide several benefits to a business. Here are a few:
· It allows brands to share their content to a wider audience which increases exposure and brand awareness.
· Every interaction with a brand’s social media post can lead to a website click, and maybe even a conversion.
· It can increase consumer’s loyalty to the brand
· It allows businesses to have a more in-depth understanding of their consumers and gain insight
· It allows brands to establish credibility as an expert in their field.
3 Real Examples of Social Media Marketing
Oreo is a great example of successful marketing on Facebook. They combined great visuals with a useful recipe, which makes for huge engagement!
Wendy’s combines humor with a national championship bracket to promote their new breakfast items on Twitter.
Cerave partners with TikTok sensation, Charli D’Amelio, as a form of influencer marketing!
Social media marketing is so much more than just posting on Instagram once in a while, so If you enjoyed this post and want to learn even more about social media marketing, check out thesmmu.com.
Comments