Information for this blog was obtained from Hubspot, Sprout Social, and Social Media Examiner.
Instagram is a great place for people to connect and stay connected. But it is also a great place for businesses to make MILLIONS. Many entrepreneurs have seen 6-figure success with their start-up businesses solely from marketing their products and services online. But how are they doing this? These tips are a great start to your marketing journey and will for sure help to optimize your content strategy.
Engage Your Audience
No matter what you are selling you need to make sure that your audience is actually interested in your profile. If you want followers to convert, you first have to sort out the followers from the prospects...weed through the crowd. if you will. There are a lot of ways for you to engage your followers but a few include:
Having a call-to-action in your post captions
Posting polls and questions to your stories
Going live
Sliding in the dm's of followers who have engaged with you
Hubspot also suggests running sweepstakes and tagging the winners. This gets followers to repost your content and gives you a chance to organically engage with them!
Include High-Quality Content
Quality over quantity every single time. Don't think about marketing as a numbers game. It is about posting targeted content that will really connect and speak to your prospects. Sprout Social recommends using consistent colors and filters so that your profile has a feel to it. You want your audience to view your page once and automatically know what they are in for.
Link Stickers
Link stickers direct traffic to your products and services on your website. According to Social Media Examiner, doing this strategically can be a great strategy to convert your story viewers into customers! Be creative with your stories and drive traffic to your website. Even if they do not buy they will still have made a step towards becoming a conversion! It is all about dropping those breadcrumbs.
Resources
Sonnenberg, A. (2021, September 12). 5 New Time-Saving Instagram Features for Marketers. Social Media Examiner | Social Media Marketing. https://www.socialmediaexaminer.com/5-new-time-saving-instagram-features-for-marketers/.
Zote, J. (2022, February 23). 10 Instagram Best Practices to Build Your Audience. Sprout Social. https://sproutsocial.com/insights/instagram-best-practices/.
Forsey, C. (2021, February 1). The Ultimate Guide to Instagram for Business. Https://Blog.Hubspot.Com/Marketing/Instagram-for-Business-Guide. https://blog.hubspot.com/marketing/instagram-for-business-guide.
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