When using social media for marketing, you first need to understand the basics of Facebook, Instagram, and Twitter. In this article, we'll provide the starting tips for social media marketing through these social media platforms. This will increase a better prescriptive of the tools available for social media marketing. Using social media for marketing can be an advantage because it will help you create an existing presence on the internet.
As of 2020 Facebook has 2.7 billion active monthly users, which makes it that much more important to establish a presence on this outlet. By creating a free business account on Facebook you'll have access to advertising tools and in-depth analytics.
When using Facebook for social media you should consider the following tips:
List your basic information
List your basic information such as phone number, email, location, and even business hours on your profile page. This makes it more convenient for users to obtain your information from one page.
Engage your audience
Engage with your audience by sharing day-to-day activities through pictures or videos, posting educational articles, and even updating users on upcoming projects or events. Since the users already have a presence on Facebook they will not have to go far to receive your information.
Understand your audience
Understanding your audience will help you cater your posting to their liking. When you have a Facebook page business page it gives you access to tools that can help you determine your demographics for your audience.
Increase web traffic
The more people see your website on your Facebook page, the more likely they are to click on your website.
Instagram has 1 billion active users, which also makes it a valuable tool for social media marketing. This social media outlet is mainly all visuals from photos and videos. It's also very important to know that Instagram is almost entirely mobile since you cannot post or edit the content on the desktop version. To be successful on Instagram for social media marketing, one must have an eye for detail and a basic understanding of photography.
When using Instagram for social media marketing you should consider the following tips:
Use high-quality picture and video
Create visually appealing content to grab the audience's attention. avoid using low-quality and blur pictures. By using good quality content, users will be able to see you in a more professional setting.
For example, this photo below can be used as a social media marketing post because of the high quality visual it present to the audience:
The high quality and clear photo let the audience assume that the most will be about donuts. In the case of Instagram social media marketing, the picture does most of the talking, that’s why visuals are so important on Instagram.
Instagram stories
Instagram stories are one of the most popular features used on the app. Instagram stories allow you to share photos and videos for 24 hours. Instagram stories allow you to post stick polls, questions, and sliding bars, which makes it easier to interact with your audience and receive quick feedback. You can also draw more attention by creating highlights of your posted stories on your profile. By creating highlights of your stories it gives users a chance to watch the stories they missed or gives new traffic comers a chance to see what you're all about.
Stream live videos
Users can take and stream live videos that disappear from your story in 24 hours and if you want to keep the content for those that missed the stream, you can upload the video on your profile feed. Create a connection with viewers by creating content that gives them an opportunity to know more about your purpose.
The Twitter platform is much different from Facebook and Instagram because it doesn't necessarily need high-quality visuals. Twitter is based on short updates as the main source for engaging users.
When using Twitter for social media marketing consider the following tips:
Use hashtags
Using hashtags allows for content to be searched and be connected with a conversation among the users.
Handle problems publicly or through direct message
Since most of Twitter's promotion is done through short messages, you can promote how you handle problems with users by interacting and posting your apologies and how you plan to fix a problem. You can also do this by directly messaging a user and handling the problem. Knowing how to handle a problem will ensure trust from the users that follow you.
Creating a post
Unlike Facebook and Instagram, you don't need a strong visual for a post on Twitter. You can most use GIFs, photos, videos to create a relatable post to engage a user. You can also post polls for users to vote and receive feedback on your question.
As a beginner, you should start by learning and understanding the basic social media marketing tools for Facebook, Instagram, and Twitter. Getting started will help you get used to how to use marketing for social media.
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