Information in this blog was from Hubspot, Moz, and Social Media Examiner.
You want to create blog content on the web to promote your brand and make your brand more profitable. Many blog marketers consider using high-quality trending topics to break out of their themes. What is a quality trending topic? How to stand out from the competition? Let's talk about how to create blog ideas that get more more traffic.
Understand the Niche Market
The first step is to have a sense of your niche. A niche market is a segment within a larger market that can be defined by its unique needs, preferences, or characteristics that differ from the market as a whole. For example, the womenswear market has many different segments or niches. Professional women's clothing will be a niche market, plus-size women’s, or high-end women's clothing. A niche market is a specialized subject area that you will focus on when writing content. Focusing your thoughts on a specific topic allows you to narrow your blog's audience and produce content that is more relevant to your audience. By directing audiences to niche markets you will be able to establish the right. In addition, using search engines makes it easier to identify your blog content and increases your chances of getting a high ranking, which in turn brings in more readers.
Blog ideas fall into 13 main categories: Finance, Marketing, Design, Technology, Education, Travel, Food, Fashion, Science, Medicine, Architecture, Pets, and Entertainment. There are 12 categories where we can find niche markets and identify our blog ideas.
Finance
Investment, insurance, savings, and securities
Marketing
Content, social media, email, and search engine optimization
Design
Clothing design, housing design, web design
Technology
Artificial intelligence, measurement of various products
Education
Adult education. Online courses, language learning, and examination preparation certificate
Food
Baking. eat healthy, food creativity
Fashion
Dressing tips, makeup tutorials, skincare, and SPA
Science
Physics, chemistry, historical exploration
Medicine
Medical journalism, medical conditions, and psychological
Architecture
Civil engineering. architectural design
Pet
Pet adoption, pet care, and pet health
These categories can help you have a new purpose for your blog and can categorize your audience. At the same time, if you want to create your own brand and blog, tags can help partners, investors, and buyers better identify themselves according to their interests.
Blogs Combined with Social Media Hot Topics
The function and value of blogs have been largely integrated into today's new generation of social media such as TikTok, Instagram, Twitter, and YouTube. These platforms have attracted many formerly popular bloggers, who regularly deliver opinions and information to their fans. And we can make use of the hot topics on social media platforms to write our blogs. For example, in Britain, there is a lot of talk about Queen Elizabeth when she died. Social media marketing bloggers have written a number of blogs for her, describing the Queen's life and royal news. And well-known hot topics like this can be used as ideas for our blog. For example, if you are a blogger about clothes or fashion brands, you can recommend the accessories that the Queen wore during her lifetime, the outfits that she wore at various conventions, and the etiquette of dressing the royal family. Travel bloggers can combine British tourism with the Queen to create their blogs. And when blog topics are combined with hot topics, the blog content will get a new boost in search engine keyword rankings, and based on these keywords, social media marketers can drive higher traffic to the page. Analysis of these hot topics, not just to elaborate the content, to combine their different thinking, to bring you more reading and attention.
Hot topics cause viewers to share and in the process increase your blog's authority in a niche market. There are two main reasons why most people cite other people's content. One is that the content of others has become the basis for an argument of their own. The other is that the content of others just says what they want to say, and more importantly, they say it better than their own. Therefore, your blog should choose the right hot topics and the content should strike a chord with the audience. And have more resonance for blogs created with hot topics. Like whether drinking coffee can cause cancer. When bloggers share their knowledge and ideas, it is useful for the audience. The content of such messages can also cause a lot of people to share and forward, the reason is that this kind of content plays a role in helping others, strengthening the relationship between oneself and friends, but also can express goodwill.
Brainstorm
It can be nerve-wracking to think about a different topic every day. As a content marketer, you can write down your thoughts daily. And try to answer questions by brainstorming. In the next few months, there will be different topics to watch without worrying about what I will write about today. These topics can be divided like this:
What hasn't been tried before? What habits would you like to adopt? And use their own experience combined with their brand to convince their audience.
Record a Time When You Gave Up Something
What bad habits do you want to break? Why are you giving up on this? What bad influence did this matter bring to you?
Your Life, Career, and Work Motto
What's your motto? Or a motto? Is it the rule you live by? What is the motto? Why did it become a part of your life? How did it become a part of your life?
Share the Most Important Thing You've Learned
What's your biggest life lesson in the past few years -- in the past year, 5, or 10 years? Why have they changed your life?
Interview influencers or experts in your field to get their followers to read your blog. And collaborating with influencers to blog and linking the two articles together can cross-influence audiences and attract new readers.
Everyone has different ideas and experiences. In the process of brainstorming, the content created according to their own experiences can be more innovative and stand out among competitors.
Refurbish Old Content
You put a lot of effort, time, and resources into each blog post. Reading articles helps the site traffic growth, but over time, these articles the force of traffic seems to begin to weaken. As you progress in the development of your blog, your ideas, opinions, and knowledge will change. You'll learn more about your industry, learn new things, and improve your writing style. These old blog posts don't apply. What's even better is that you can come up with more creative topics based on these old blogs. Combining new topics with your old content can help you optimize your blog and rank your old posts through new search engines.
These are the four tips that can help you when writing blog ideas. Hope you can be more innovative when using these techniques to get more traffic for your website.
For more information about content marketing Stories, go read my colleague Rheanna’s post about them here.
References
Carmicheal, K. 101 Blog Post Ideas to Refresh Your Content Marketing Strategy.
Milligan, A. (2001). What Readers Want During COVID-19: Content Ideas for Every Niche.
Wakeman, D. (2010). 13 Ideas to Inspire Your Blog Content.
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