Information on this blog post was obtained from Social Media Today, Hootsuite, and Copy Blogger.
Joining a new social media page can be scary due to not knowing the ins and outs of what makes a successful page and not knowing what could make the process a hassle. When creating your Instagram profile, you may ask yourself some questions: “What should I post?", "What do my followers want to see?", "Once I gain the followers, what is next?”. With this blog post, I seek to help and guide you in a manner that makes things less scary. With three subtle tips, I will be able to get you started efficiently and effectively on this new journey on Instagram.
Let's Start with Making an Impression
When creating an Instagram account must take a step back and look at the big picture. In the marketing world, the cover of the book does matter. Constructing a great first impression has a few variables. You can take a further look at Social Media Today. They give you a list of 7 strategies on what can be improved to grasp a viewer's attention in which they return or click to follow. You might think this is already getting complicated, but rest assured, it is as simple as having a clear profile picture to having a biography.
Maintaining a Follower Base - Gaining a Relationship with your viewers
Once you grasp your readers' attention, you want to continue to keep their attention. However, how? Build a relationship with your followers. No, I am not saying go date your followers per se but get to know them and understand what you both have in common. One way to start this process is to start a conversation and be engaged; being genuine gets you further. Showing kindness shows how you are just as human as the next. When one sees how you are both the same or with a common interest, people tend to move towards that respectful manner which can create an upbeat personality for your Instagram page.
Stay Connected - Easier than it Seems
Now you have finished the foundation of your account and gained a few followers in your circle. Nevertheless, now your life gets busy, things get pushed back, and life happens. What tool could you use? Use a social media marketing calendar. This tool will help and remind you that your content should be uploaded. As a social marketing strategy, constant media updates will benefit your profile in more ways than one. Creating a schedule allows you to stay current. Instagram has added this helpful tool that can help you keep your platform consistently updating your followers with new content. Hootsuite explains about how you can schedule Instagram content in four easy steps. Creating a content schedule is beneficial in marketing and allows you to have less screen time and be connected on and off the phone.
When reviewing this blog, I hope it brings you handy tools and things to keep in mind when starting an Instagram platform. It may seem scary, but these credible sources can expand your social media presence.
Resources:
Hutchinson, A. (2022, January 3). How to give your Instagram the best first impression [infographic]. Social Media Today. Retrieved October 5, 2022, from /https://www.socialmediatoday.com/news/how-to-give-your-instagram-the-best-first-impression-infographic/616581/
Newberry, C. (2022, August 25). How to schedule Instagram Stories in 2022 [4 simple steps]. Social Media Marketing & Management Dashboard. Retrieved October 5, 2022, from https://blog.hootsuite.com/schedule-instagram-stories/
Simone, S. S. (2022, September 8). Relationship building with influencers (without the awkward): 2022 guide. Copyblogger. Retrieved October 5, 2022, from https://copyblogger.com/relationship-building/
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