This post was originally published on (11/05/2021) and was updated on (5/03/2023)
Information in this blog post was obtained from HubSpot
Have you ever wanted to go viral? How about set a trend? It seems that Twitter is the place to do it. Twitter may be the hardest but most valuable social media platform out there. Most people go to Twitter to check out news and trends that are happening. It tends to be the first place people go to when something traumatic happens. The platform is the first to report all the news. So being able to use Twitter effectively might just put your company ahead of its competitors. Keep reading to check out 3 key things to do to help boost your Twitter fame.
Understanding Twitter
If you are going to use Twitter, you should really know the background of it. There are 237.8 million daily active users and 500 million tweets. Hubspot highlights Twitter as one of the most essential social media platforms for marketing. Twitter is one of the most engaging platforms out there. You can get your tweets out there fast, and they can easily be seen worldwide. You can also get feedback within an instant. Twitter does have limits on its characters. However, this can be used to your advantage. Like HubSpot points out, most people do not want to see advertisements, they want to be informed. Twitter does just that by providing great information in short recaps.
Twitter for Business
As for anything, you need to build a profile that will stand out compared to your competitors. HubSpot goes on to point out that having great images on your profile and header may be the most essential part. They also say to make sure that it is relevant to your company so that you can promote your brand. You can also pin tweets to help boost your profile since that will be the first thing people will see. When writing content for your tweets HubSpot’s 3 important things are to advance an idea, entertain your viewers, or educate the audience. Without one of these things, your tweet won't breakthrough to your audience. Another note to realize is that a tweet with an image gets 150% more retweets than one without so make sure you include a great pic with your tweet. The next step in creating your content is to establish a hashtag. This will help drive people to your profile. Lastly, make sure you are using Twitter efficiently. Don't let your profile become idle. To be able to establish your company you need to be active by posting at least once a day!
Tips for Increasing Your Click-Through Rate
First and foremost, what is a click-through rate on Twitter? According to this article, the CTR is when there is any click on your Twitter post, whether that be likes, retweets, image clicks, link clicks, etc. So how is it possible to get people to click on your tweet more? One of the simplest forms of engagement would be to be clear in the tweet. Let users know how exactly to engage with the tweet. Another would be to write a headline. The best way to capture attention is to write a good headline. Make sure to space out your tweets as to not overload your audience. One of the most important things to remember is to make sure that you post less about statistics and post more engaging things, like images, to help increase your attention-grabbing posts!
In the end, Twitter is the fasted way to promote your brand. It's one of unique social platforms where you can go viral fast. Look at Wendy’s Twitter for example. By simply posting engaging content that people want to see, they have exploded with popularity ! If you want to see your business boom or even your own Twitter, be sure to follow these tips and as well as those given in the HubSpot articles!
Twitter isn't the only platform where you can grow your following. To learn more about how to use other platforms to your advantage check out this article by Peyton Niernberger, this one by Ying Chang, and/or this one by Lucas Petropoulos.
Resources
Forsey, C. (2021, July 26). What is Twitter and how does it work? HubSpot Blog. Retrieved November 5, 2021, from https://blog.hubspot.com/
Hahn, I. (2021, February 4). The Ultimate Guide to using Twitter for business in 2021. HubSpot Blog. Retrieved November 5, 2021, from https://blog.hubspot.com/
Patel, N. (2017, August 25). 14 ways to increase your Clickthrough rate on Twitter. HubSpot Blog. Retrieved November 5, 2021, from https://blog.hubspot.com/
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