What is the hardest part about being a social media marketer? Marketers are expected to create multiple posting on multiple platforms and keep them up-to-date with new posts daily. Content creation is one of the hardest things we as marketers have to deal with daily because of the multiple postings and on multiple platforms. However, if done correctly content creation can help retain and attract potential customers to your business by the production of quality engagement. Listed below are several tools that can help you effectively generate endless amounts of social media content ideas for your business.
1. Quora (https://www.quora.com/)
Quora is an online question-and-answer platform where you can find anything on any topic. To describe it best, it is basically like a Google search bar but for questions and answers. In the search bar, you can either search for a specific term or a question. For example, you can search up social media marketing, and Quora will provide you with all of the questions that have that keyword in it. Quora makes a great content generator tool because it provides you with insights into what individuals are interested in and the common challenges of those individuals.
2. Answer the Public (https://answerthepublic.com/)
Answer the Public is quite simply the easiest and fastest tool to generate effective content ideas. Answer the Public is an idea generator, it’s exactly the solution to daily content creation. Answer the Public works by searching up a keyword and then simply generating ideas for those topics.
3. LinkedIn (https://www.linkedin.com/home)
Over the years LinkedIn has become more than a job-seeking site and more of a content focus platform. LinkedIn is a great platform to generate effective content ideas because of its endless experts and influencers with phenomenon content. LinkedIn makes a phenomenal tool for generating content ideas because of its industry-specific and technical content.
4. Own Experiences
One of the most underrated tools but yet the most effective is your own experiences. An audience tends to relate more toward one's experiences, therefore, increasing the performance of the content. An example of this tool would be writing down all the problems you have had to overcome in your business, profession, and or personal life with the solution. This is an example of making the problem the headline and the solution into the content. As content creators, we are now looking to make problems into content ideas.
Content creation is one of the hardest things we as marketers have to deal with. However, with the right resources and tools content creation can be a great asset to engage customers. Visit the Social Media Marketing School podcast episode, "Ways to Generate Endless Social Media Content Ideas," for more information and inspiration.
Commentaires