Tools and Tips For Using AI in Social Media Marketing

Information for this blog post was obtained from Hootsuite, Copyblogger, and Sprout Social.

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Artificial intelligence (AI) isn’t just the future of marketing, it’s already revolutionizing how businesses connect with customers today. All marketers can save countless hours by utilizing AI while creating content for their companies. In return, marketers can focus more time on studying their target markets. Furthermore, understanding these target markets better can build stronger brand loyalty and widen your product reach, which in return will potentially increase sales for your company.

In this post, you’ll learn about how AI is transforming social media, some of the best AI tools for marketers, and savvy ways to use AI for social media marketing.

AI is Transforming Social Media Right Now

When people talk about AI, they mostly talk about the new features and how advanced it is. Rarely do you hear people discussing how they use the features already available. According to Sprout Blog, social media teams can “research, create, edit, and optimize content to make it more engaging based on content performance metrics and industry insights.” The blog post explains that “algorithms enable teams to respond to requests more efficiently, prioritizing hundreds of social messages based on content and context in minutes.”

AI for social media can be considered another member of the marketing team. The available features of AI are extremely valuable to marketers. Brands can understand their target markets and competitors more efficiently when using AI. According to Sprout Blog, “they can also find out how consumers feel about their brand, identify emerging trends and make smarter, proactive product and marketing decisions-all based on real-time AI-enabled social analytics data.”

Best AI Tools for Marketers

Taking advantage of AI tools can help marketers create videos, captions, and other forms of content for social media. After studying a target market, a marketer can use AI to create an image or text based on the details you input into the AI tool. Allowing AI to assist saves large amounts of effort, allowing you to focus on other essential tasks.

Some of the best AI tools for marketers are Grammarly, CapCut, Buffer, and ChatGPT.

ChatGPT

ChatGPT is very well known as a great tool to generate basic ideas. According to Copyblogger, “If you are looking for a great all-around, free AI content tool, ChatGPT is probably the best option.” Some AI tools have free features, but not as many as ChatGPT.

Grammarly

Grammarly is an AI editing tool that makes grammar, spelling, and flow easy to improve. This platform underlines errors and suggests rephrasing your sentences for better flow. The tool also has plagiarism checkers, making it easy for marketers to manage how much information was personally created.

CapCut

CapCut is an editing tool for long and short videos. According to Copyblogger, here are a few tools within CapCut: remove backgrounds with one click, increase video and image resolution, batch edit multiple videos, convert text to speech, and automatically produce shorts from long-form video content. The platform also has features to create AI characters, turn product URLs into ads, and automatically generate TikTok ad scripts. Overall, CapCut helps automate time-consuming editing tasks and enhances the quality of your videos.

 

Buffer

According to Copyblogger, Buffer is one of the most user-friendly social media schedulers. Buffer allows users to schedule a post directly inside the Buffer dashboard. The dashboard also provides users with many other features, such as an analytics dashboard and managing comments on your social media platforms.

Savvy Ways to Use AI

Having all the AI tools available is very beneficial, however, they can be useless if you don’t use them the right way. AI for social media comes down to how fast and efficiently you can use the tools to analyze, craft, design, and schedule content.

According to Hootsuite, one of the savvy ways to use AI is to  “turn huge volumes of analytics data into easy-to-understand forecasts that allow you to plan your campaigns based on real data.” A second smart way to use AI is to craft audience segments within your target market. Using AI to break down your analytics saves marketing teams lots of time. A Third way to use AI is to let it create custom graphics for you. According to Hootsuite, “AI image creation and design tools like Midjourney, Dall-E, DreamStudio, and even Canva help you create custom, branded visuals in a flash.” Utilizing these tools doesn’t mean you have to stay with the exact design the platforms create for you. Instead, they can be a great starting point for idea generation. Lastly, using AI to post your content based on a scheduling system allows your social media platforms to stay consistent with content postings. According to Hootsuite, “Tools like Hootsuite Analytics can be very helpful here, as they use data from your past results based on your preferred metrics to suggest the optimal times for future posts.”

Conclusion

Artificial intelligence is no longer a futuristic concept but an essential part of social media marketing. AI has completely changed how marketers operate on a day-to-day basis, whether it’s creating content or scheduling posts. The best AI tools, ChatGPT, Grammarly, CapCut, and Buffer, increase your productivity and enhance your overall quality of content. Utilizing these tools allows for faster content creation and simpler market segment data, increasing customer satisfaction rates. Access to these tools is one thing, but using them smartly is another. Marketers who embrace the AI tools and adapt as they change will be able to keep their companies very competitive compared to competitors on social media. AI might be your favorite new teammate in a world where things continue to change.

Read my colleague Conner Lanning's article for more tips and tricks on social media marketing.

Resources

Chacko, A. (2025, April 7). 17 social media AI tools to Transform Your Social Media Strategy. Sprout Social. https://sproutsocial.com/insights/ai-social-media/

Miller, C. (2025, February 13). 17 ai content tools you need to try. Copyblogger. https://copyblogger.com/ai-content-tools/

Newberry, C. (2025, March 31). 11 ways to use AI in social media (not just for content creation). Hootsuite. https://blog.hootsuite.com/how-to-use-ai-for-social-media/