Information in this blog post was obtained from Hootsuite, Hubspot, and Neil Patel.
Have you ever wondered how you could draw more attention to your Instagram posts? Getting the desired traffic for your Instagram posts can be difficult. There are several different ways a person could make their Instagram content relatable to the selected target audience. This blog post discusses several different tips and tricks to make sure your Instagram post gets seen and promoted.
Know Your Target Audience
Before deciding what content to create on Instagram, you first need to identify your target audience. The target audience are the people your blog post is directed towards. Identifying the correct target audience for your posts can either make or break the post. Target audiences can be based on age, interests, or industry. Depending on the type of product your company sells, it will differ with target audiences.
Somethings it can be clear and easy on what customers will buy your product. However other times, it might be hard to identify your target audience. You might have to adjust your target audience along the way because your posts might attract a different audience than what you were expecting. According to Hootsuite, Instagram is the most popular social platform used by Gen Z’s. This might be a possible target audience due to the popularity of the platform within this group. Gen Z’s are mainly attracted to videos and new trends. Instagram is also the leading platform for people to connect with brands, so it is important to know what people you are trying to connect with. It is essential to know what audience you are targeting because it will vary on the types of posts you will be creating. For help on how to create an Instagram post, click here.
Find Your Aesthetic
After you have identified your target audience, you need to decide on the aesthetic you want to portray to them. According to Hubspot, this would include fonts, filters, and types of posts. For instance, if your company is a coffee shop, you would want to use relaxing and cozy filters and fonts. It is essential to stick to relatively the same theme throughout your posts. This way, your brand is easily identified by the audience because they have seen your posts before. Having the correct aesthetic for your account is key to gaining your target audience. This could help you gain followers and likes. It is also important to know what types of posts your followers want to see. Some might enjoy reels, stories, videos, or just a normal photo post.
Consumers overall do not enjoy looking at ads, so you should try to make it as interesting and entertaining as possible. Your competitor’s page is also essential to your page as well. This might give you more ideas on how to stand out from the competing company. This way, a person can know your brand because it is unique. It might also provide ideas on what posts are most popular for them that might work for your company. The visual of your post is one of the most important things when trying to gain more followers. A person might click on your page and find it visually appealing, so they then follow you. The visual of a post or the profile overall is the first impression the viewer might have so it needs to look appealing. Your bio on your Instagram profile needs to match with the content you are creating. Your bio should give an overall accurate description of your product.
Creating Content
Once you have identified these key elements, you then need to create your post. First, you must decide the purpose of the post. An article on Hubspot it states that the best types of content are used to educate, entertain, solve a problem, or motivate. An educational post would include content that would be new to the audience that they would find interesting and relatable. This could be a fact about your company, how your company operates, or what all your product could be used for. An entertaining post would be engaging for the viewer. This could be a funny post or a post about an interesting subject that they are attracted to. A post can also be about solving a problem. It might include content on how to properly use your product or how to easily fix something if the product if it is broken. Finally, motivational posts inspire people with what the content is related to. Examples of this would include weight loss journeys or mental health posts. People have found this the most interesting topic.
Your post needs to have meaning for your audience to like or share it. The most popular posts usually have a human face in them. People like to be able to relate to the person and they are able to see the attitude towards the post within it. It is good to post informational content, however, it should only be done occasionally due to the fact that most people do not like to read long posts. It might also be a good idea to post a general idea on the subject and provide a link in the caption for people to read more on the topic if desired. Videos are popular in certain settings. However, if a person is in public when they see the post, they more than likely are not going to listen to the video and will continue to scroll right past it.
It would be best to post videos at certain times and normal posts at other times of the day. To make sure posts are made at the correct time of day, you might want to create a content calendar. This is a calendar where you can plan your posts out to post on certain times of the day when Instagram is most used. This will increase your possibility on gaining more traffic through your post.
Next, you need to decide what tone you want your post to be. The tone refers to the moods and attitudes portrayed in the content. You need to know what type of tone will go best with your subject and what will be most attractive to your viewers. The tone should also align with the message you are trying to send and the purpose of the post. The tone should set the mood for the intent of your post. It is important to identify this to make sure you have a common theme throughout your post. Your theme should continue throughout your post but also be similar to previous posts. When writing your blog post you need to have a call to action to attract people to read your content. A call to action is the first impression the person has on the post. This should tell the reader the general idea of what will be talked while still being engaging and interesting to the audience.
Get More Likes
After your post has been posted, it is a good idea to promote it to gain more likes and followers to increase your audience engagement. Neil Patel recommends going live at least twice a week. Going live helps to interact with your followers. It will also help you gain more followers by being an active page. Going live reminds your audience about your company so it is at the top of their minds when they want to purchase a product.
You could also have an influencer comment on your post, although you might have to pay them. Using an influencer can be beneficial despite having to pay them because when they comment on your post, they are also promoting it to their followers. The hope with doing this is that the influencer followers will follow your page because there is a popular person that likes it. Using popular music trends for reels is another way to gain more likes and followers. If there is a new trend you should post as soon as you can while that trend is still popular. Video trends come and go very frequently so you should try to beat everyone else to it. You could also simply ask for a like by telling your audience to tag a friend, double tap, or comment on an emoji. By doing this, your audience is able to interact with you in a fun and easy way. Your followers enjoy interacting with companies. Using carousels has also been found to be popular. Rather than posting your information in the caption, make the actual post includes the information. People enjoy this because they do not have to read the small font in the caption, rather they are able to get the main idea of the post by the different pictures.
It might take time to build your page so it is attractive to your audience but eventually it should help you gain followers and likes if you use these key elements. I hope you have found this information valuable and that it will help you to become a popular Instagram content creator!
Resources
Newberry, Christina. "34 Instagram Stats Marketers Need to Know in 2023." Hootsuite Blog, 24 Jan. 2023, https://blog.hootsuite.com/instagram-statistics/
C. King, S. Zimmerman, etc. "Creating Remarkable Instagram Content." Hubspot Blog, Hubspot, https://app.hubspot.com/academy/22562798/lessons/368/2006
Patel, Neil. “Neil Patel's Digital Marketing Blog.” Neil Patel, 2022, https://neilpatel.com/blog/
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