Time MIS-Management
Do you often feel as if you have so much social media marketing and content creation to accomplish, and so little time to do it? Do you ever feel that your boss keeps piling on deliverables to your virtual plate without ever knowing how behind you are with your current workload? Although I am sure you are working intelligently, but it is time for you to start working as smart as possible while working hard. Only with this combination will you accomplish what needs to be accomplished and have a balanced life. Well, in theory, that is the goal!
It has been said that people don’t care how much you know unless they know how much you care. In taking this to heart, we can tweak the content we create to let the reader know we really care. In a day and age where everyone is looking to monetize everything, just letting the reader know that you care, is likely to go a long way.
Copyblogger is a recent blog that can be read HERE (https://copyblogger.com/write-better-content/), Over the years while working with content marketing students who want to make money freelance writing, I’ve critiqued hundreds of blog posts.
One mistake I see over and over is content that’s interesting and well written, but that wanders all over the place before it gets to the point … if, in fact, it has a point at all.
Creating aimless, fuzzy content wastes your time. Even worse, it wastes your audience’s attention.
Your audience wants content that makes a solid point and gets there quickly. And improving that for your own content is one of the quickest ways you can start writing killer articles with stellar marketing ethics.
When it comes to efficient writing of content or social media marketing, Copyblogger exposes that wasting time and words on irrelevant subject is not only frustrating to the reader, but a waste of the author’s time. Save time and write to the point. This will aid in meeting your work’s deadline and reduce your overall work stress.
As Copyblogger points out, getting to the point, and not beating around the bush when writing content, can and often will, lead to far better writing. I cannot tell you how many times I was excited to read a piece of content based on the title or the main image, to be severely frustrated with the lack of real relevant content. A feeling of bait-and-switch enters my mind as I feel duped into reading the piece as there was little to no actual content of what the title proclaimed. Often this is called “click bait”.
Social Media Today, in a recent blog found HERE (https://www.socialmediatoday.com/news/twitter-provides-last-minute-tips-for-your-easter-marketing-campaigns/622015/) provides guidance as to posting on Twitter in improved efficiency and effectiveness. From improved call to actions to focused and relevant hashtags, Social Media Today exposed terrific tips and tricks.
So giveaways are obviously a key brand approach, which could be worth noting in your strategy. It’s hard to say how beneficial, or not, hashtags are on Twitter are these days, with Twitter itself advising brands to not include any hashtags at all in certain instances.
The basic rule of thumb is that if you’re including a link, and you want to guide users to click, then maybe adding hashtags won’t be helpful, as it gives them other things to click on in the tweet. But if you’re looking to amplify your messaging, and increase brand awareness, specifically through your tweets, then hashtags can help – though as always, it will come down to your audience and focus, and it’s worth experimenting to see what results you get.
One thing that almost all employers have in common is that they desire to see and examine the metrics or results of your work. It is one thing to think you are marketing and creating content correctly, it is an entirely different thing to have your metrics demonstrate your capabilities.
Semrush Blog found HERE (https://www.semrush.com/blog/content-marketing-statistics/) takes a close look at the numbers of what is and what isn’t working. The first thing one can do to become a more efficient and effective writer and marketer is to stop wasting time doing what isn’t working and refocus that time and energy on what is working.
Shifts in industry trends and online user behavior forced businesses to adapt their marketing focus with agility, all the while knowing that another pivot could be right around the corner.
In our landmark State of Content Marketing 2022 Global Report, we surveyed 1,500 content marketers across selected industries and compiled thousands of data points that paint the picture of the content marketing landscape. Here we share some of the most significant statistics to help inform and help you make empowered decisions in 2022, namely:
· The use of content marketing
· Content marketing success factors
· Goals and challenges in content marketing
· The impact of COVID-19 on content marketing
· Content marketing budgets
· Content marketing teams
· Content performance
97% of our survey respondents claimed that content was a tactic that formed an important part of their overall marketing strategy in 2021. We also saw a 22% increase in the search for “what is content marketing,” along with other telltale searches that strongly indicate content marketing is on the rise.
At the same time, the complexity or sophistication of their strategy varied significantly. Top highlights of this section include that:
· 57% of respondents had a documented content marketing strategy
· 19% of those reported an advanced content marketing strategy
· 42% reported they are taking their first steps in content marketing
· 36% of respondents claimed their strategy was fairly developed
Work Smart, not hard. Look at the numbers and see where you should be devoting your energy, and write what’s needs to be written, don’t just write to write as the readers will likely lack interest. Follow these steps and you should impress your boss and hopefully have more time or yourself.
Resources:
Simone, S. (2022, March 24). Quit Annoying Your Audience! 3 Simple Steps to Write Better Content. Copyblogger. Retrieved April 17, 2022, from https://copyblogger.com/write-better-content
Hutchinsen, A. (2022, April 12). Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns. Social Media Today. Retrieved April 17, 2022, from https://www.socialmediatoday.com/news/twitter-provides-last-minute-tips-for-your-easter-marketing-campaigns/622015/
Salkin, M. (2022, March 29). 40+ Content Marketing Statistics to Power Your 2022 Strategy. SEMRUSH BLOG. Retrieved April 17, 2022, from https://www.semrush.com/blog/content-marketing-statistics/
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