This post was originally published on November 3, 2021, and updated on April, 23, 2023.
TikTok, as we all know, is famous around the world. It has more than one billion users. Advertising and branding on TikTok has become more active and mature. How do we advertise on TikTok, how to go viral on TikTok and how do TikTok generate traffic fans and potential customers is something we've been studying.
According to Hubspot, but, despite a few early adopters, most marketers still haven't figured out how to monetize TikTok…or whether it's even worth it to do so.
Why use TikTok for Lead Generation?
According to Hubspot, Here are three reasons to use TikTok to generate potential customers:
It allows for mobile-first campaigns.
It's great for brands targeting a younger market.
It enables your brand to produce authentic content.
10 Steps to Generate Leads on TikTok
After discussing why to generate leads on TikTok, let's move on to how to generate leads on TikTok. There are ten steps. According to Hubspot:
1. Identify your goals.
This includes the expected number of followers, target for each video and conversion rate.
2. Consider your buyer persona.
Consider the goals of your buyer role and where does your brand fit.
3. Create your account (and verify it).
Include a unique profile picture logo, a unique name and profile, introduce your business, build a legitimate brand, etc.
4. Post valuable content (and few crazy ones, too).
Your content is the heart of your brand, and content that adds value will do wonders for you.
5. Use the right hashtag.
Choose labels that are relevant to your business and also create unique brand labels.
6. Participate in challenges.
Try a variety of styles. This will bring a different style to your video.
7. Collaborate with influencers.
Work with influencers who are right for your brand to drive your brand.
8. Invest in TikTok ads.
Use TikTok ads to increase leads and sales of your products.
9. Match your content offer with the audience.
Establish different quotations to meet the needs of different market segments.
10. Track and evaluate the results.
When publishing a lot of content, pay close attention to the ones that get the most reviews and use those to move on.
How to Advertise on TikTok in 2023: An 8-Step Guide to Using TikTok Ads
Investing in ads on TikTok is mentioned in section 8 of how to generate potential customers on TikTok. Here's an eight-step guide to advertising on TikTok, according to Hootsuite.
1. Choose your objective.
According to Hootsuite, Log in TikTok and click on the button of the advertising series. TikTok advertising targets are divided into three categories: awareness, consideration and conversion times.
2. Name your campaign and set a budget.
Your ad should be easy for your audience to identify.
3. Name your ad group and select placements.
TikTok placement, News Feed App placement, Pangle placement and auto placement.
4. Choose whether to use Automated Creative Optimization.
You can decide whether to have TikTok automatically generate combinations of photos, videos and ad text. TikTok recommends that new advertisers turn this on.
5. Target your audience.
Conduct advertising design and positioning according to target market segments. Such as gender, age, location, language, interests and so on.
6. Set your ad group budget and schedule.
Set a budget and optimal release time for the ad team.
7. Set your bidding strategy and optimization.
First choose the optimization target, convert, click or coverage. Then choose a bid strategy, such as the maximum amount per click. Finally choose delivery type, standard or accelerated.
8. Create your ad(s).
According to Hootsuite, To select an ad format, use a video template or video creation tool, select one of the default thumbnails, etc.
How to Go Viral on TikTok: 9 Pro Tips
According to Hootsuite, going viral on TikTok isn’t just for dancing teens anymore. The platform has emerged as one of the most vibrant social media communities of today. It’s also one that makes going viral accessible in a way that few other social media networks do. Next, How to Go Viral on TikTok: 9 Pro Tips. This is an important step. According to Hootsuite:
1. Understand trends.
Pay close attention to the development of daily content trends on TikTok, such as what is popular these days, and create your own content based on the trend.
2. Use humor. Humor works in any situation.
The humorous content you create will attract a large audience.
3. Hashtags are your friend.
Remember to tag your content! Using TikTok algorithm. But remember to use 3-5 tags per post.
4. Keep it short. The simplicity of the video keeps viewers interested.
Short videos tend to get more viewership and engagement.
5. Encourage interaction.
Interact with your brand, interact with the public. This can increase public participation,
6. Pick a lane.
Focus on a specific area and be present multiple times in a specific community.
7. Use TikTok’s tools.
Using TikTok's tools to edit videos.
8. Be (tastefully) controversial.
Having a discussion and an exchange of ideas with an audience that wants to talk will help you progress.
9. Walk away.
After Posting the video, you can appropriately turn off TikTok for a period of time, which is likely to receive a lot of comments and likes.
Resources
Payne, K. (2020). How to Actually Generate Leads on TikTok. Retrieved from https://blog.hubspot.com/marketing/how-to-generate-leads-tiktok
Newberry, C. (2021). How to Advertise on TikTok in 2021: An 8-Step Guide to Using TikTok Ads. Retrieved from https://blog.hootsuite.com/tiktok-advertising/
Dean, T. (2021). How to Go Viral on TikTok: 9 Pro Tips. Retrieved from https://blog.hootsuite.com/how-to-go-viral-on-tiktok/
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