Information for this blog was obtained from Hubspot and Sprout Social Blog.
Image Courtesy of Media Wix
Pinterest seems a lot more complicated than it truly is. That may be because the platform follows a very different structure from all other social media platforms. Understanding how to maximize your business reach can be overwhelming if you have never used Pinterest Business Hub. Mastering Pinterest Business will be a breeze once you have learned these basics. Here are three simple tips to help you optimize and boost your business presence on Pinterest.
1. Define a Solid Visual Presence for your Business
Images and visual references drive Pinterest. Start with getting familiar with Pinterest and looking at how other brands present themselves. Given the picture-driven nature of the platform, customers seek to understand your brand through images. According to HubSpot, Pinterest reaches over 250 million users, and approximately 90 percent say they look at the content before buying a product. Two critical takeaways for defining your visual presence are:
Share branded content through Pinterest Pins and Boards.
Make your Pins and Boards stay consistent with your brand's image.
Here is an excellent example of how HubSpot Pinterest defines its visual presence through its Profile, Pins, and Boards.
2. Utilize your Analytics to Understand your Pinterest Performance
Pinterest incorporates Analytics into your Business Hub, and you will have access to it for free. Pinterest Analytics will give you a deeper understanding of your business brand presence and how it resonates with your audience, as well as upcoming trends, topics, and ideas your audience has shown interest in. Knowing what pins, blogs, and boards have a strong performance engagement will be helpful so that you can continue to replicate those outcomes. This way, you can reach your ideal Pinterest Audience.
The analytics will be able to provide you with real-time data on your:
Impressions
Engagement
Clicks
Views
Saves
You can also take advantage of other Analytic tools provided by other platforms. Sprout Social's dashboard is a great paid alternative to Pinterest management tools for Business. They partner with Pinterest to analyze your performance in-depth to maximize your brand's reach.
3. Stay Active!
Let it be this if you will take anything from this blog post. You must stay active on Pinterest! The most underrated way to optimize any social media platform is to remain consistent with your content posting. This will be as easy as it sounds, but your content must always be fresh and entertaining. Some essential takeaways to staying active with relevant content are:
Find creative ways to Pin the same topics more than once.
Create relevant boards that tie with your brand.
Study other Business Pinterest boards to spark some ideas.
Repurpose content from your other social media accounts.
Post blogs that tie back to your website and products.
Last but not least, enjoy the ride. Pinterest can be a fantastic spot to allow your business to grow and thrive when done right. Do not feel intimidated by the platform, and take control by following those three easy tips to optimize your business on Pinterest. If you are still interested in insights into Pinterest, check out this blog on How Pinterest does Social Media Marketing.
Image Courtesy of Media Wix
Resources
West, Chloe. "Top 5 Benefits of a Pinterest Business Account." Sprout Social, 22 June 2022, https://sproutsocial.com/insights/benefits-of-pinterest/.
Baker, Kristen. "The Ultimate Guide to Pinterest Marketing." HubSpot Blog, HubSpot, 17 May 2022, https://blog.hubspot.com/blog/tabid/6307/bid/31147/the-ultimate-guide-to-mastering-pinterest-for-marketing.aspx.
Riserbato, Rebecca. "How to Use Pinterest to Promote Your Business or Blog [Free Templates]." HubSpot Blog, HubSpot, 17 Jan. 2022, https://blog.hubspot.com/marketing/how-to-use-pinterest.
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