Social Media is like a revolving door. It is always moving. If you are not keeping up with the market, then you can consider your movement toast. As of this year, 20 percent of the advertisement market is social media marketing. If you go further into that, the younger population uses social media every day. So, how do you keep up with the changing world today? There are three tips shared below that might just help with keeping up with the market.
Social Media Page
Your Social Media page is where people go to when they are clicking on a post. They will look to see if you are worth following. If you do not have a good page, then most people will not follow you. HubSpot puts out a tip blog to help guide you through designing a page that might just get you more followers. The first tip that HubSpot gives is that the landing page needs to aim for consistency and cohesion. This means that the landing page needs to be navigable and not confusing and then also is it promoting what you want it to throughout the whole page. Having multiple things could be confusing and challenging which will lead to people leaving the page. To go along with that, make sure your colors are consistent. Having too many colors could be a bad thing. Lastly, do not forget about yourself. Most people want to know who is writing or who is driving the page. This is huge for keeping credibility and making your page that much more desirable. Check out the post for more tips they share!
Promoting Your Boring Brand
Hootsuite’s blog hits it perfect; it isn’t your product or service that is boring, it is the marketing or branding that does. They lay out 16 ways to be strategic on how you go about making your service the most desirable out there. A few of the most important tips and tricks with promoting your brand. The first would be tell your story. Get your brand out there. Why should people believe your content? Humans are keen to credibility and if you can provide a great story, the consumer will be more likely to support your brand. With that, educate your audience. When people learn tips and tricks that do not take them an hour to read, they will likely continue to engage with you on social media. The most important trick is to be human. Do not pretend to be someone you are not. If there is one thing with the younger generation, they love honesty. Everyone loves that one person who is real with them and will tell them what they truly think, so why not do that on your own social media page? Click the link below from Hootsuite to check out more tips and tricks about promoting your brand!
Adapting your Content to be found in Conversational Search
If you are not putting the right content out there, your company is not on the for front for being successful. The Content Marketing Institute talks about this over and over and this might be one of the most important blogs to understanding how to effectively market. What is Conversational Search? It is the use of complete sentences and other natural-sounding phrases and verbal units in search queries that are interpreted by search engines. To put this into English, how do you generate your website or ads to be found on the google search engine. With Siri or Alexa, people can just search sentences and get answers. If your landing page is set up in a structured way, then you will find more traffic generated to your website or social media page. Some ways to do this would be to personalize your sentences. Most people do not search by typing in proper words. It is usual slang they are using to get what they want. Another good thing would be to analyze what people already know and use that as a basis for the search. Most importantly do not be afraid to start your own searches and see what is popping up and generate good “answers” to those questions for your ads or website to help get your company in those lists. For more tips and tricks on this, look into the Content Marketing Institute link.
Social Media Marketing will be around forever, however, these three keys will keep you atop of your game.
Resources
Bretous, M. (2021, April 5). 7 tips for designing a social media page that stands out.
HubSpot Blog. Retrieved October 19, 2021, from here
Catauta, R. (2021, August 9). Conversational search: How to help your content get found.
Content Marketing Institute. Retrieved October 19, 2021, from here
McLachlan, S. (2021, September 27). 16 ways to promote your "boring" brand or product
on social media. Social Media Marketing & Management Dashboard. Retrieved
October 19, 2021, from here
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