The Business Owner’s Guide to Instagram: What Actually Works in 2025

Information for this blog post was obtained from Sprout Social.

Image Courtesy of ChatGPT

Let’s be honest—Instagram changes a lot, and it’s hard to keep up. Between new tools like Reels and broadcast channels, and updates to the algorithm, business owners often ask: “Is Instagram really worth it?”

Here’s the truth: it can be—if you focus on what actually works.

In this guide, we’ll show you what’s helping small businesses grow on Instagram in 2025. Whether you work alone or have a team, these tips will help make your Instagram easier to manage—and more effective.

Create Content with Purpose, not just Presence

Image Courtesy of ChatGPT

One mistake many business owners make is thinking they need to post all the time. But in 2025, posting a lot isn’t what matters—posting with a purpose does. Sprout Social says the best Instagram strategies include:

• Posts that look great and show off your brand’s style

• Clear messages that your audience can connect with

• Smart content types—like Reels and Carousels (these show up more in people’s feeds)

Think of Instagram like your store’s window display—every post should tell people who you are and why they should care.

Use the Right Tools to Save Time and Stay Consistent

Image Courtesy of ChatGPT

Let’s be real—you’re busy. You don’t have time to plan every post by hand. Luckily, there are tools to help. Some of the best tools for Instagram in 2025 are:

• Canva – makes it easy to design cool posts and Stories

• Sprout Social – helps schedule posts, reply to DMs, and track how your content is doing

• Later – lets you plan your feed using a drag-and-drop calendar

These tools help you stay organized and spend less time on Instagram—while still showing up regularly.

Tap into the Power of Instagram’s Algorithm (instead of fighting it)

Instagram’s algorithm can feel confusing, but here’s the simple truth: it rewards real engagement. Here’s what helps your posts get seen in 2025:

• Replying to DMs, comments, and Story replies

• Posting 3–4 times a week with helpful, fun, or inspiring content

• Using a mix of Reels, Carousels, and Stories

• Adding fun extras like polls, music, or captions to keep people interested

You don’t need to go viral—just connect with the right people, regularly.

Avoid the Pitfalls: What Not to Do on Instagram

Image Courtesy of ChatGPT

According to Sprout Social, here are a few things you shouldn’t do:

• Don’t buy fake followers or likes—it can hurt your account

• Don’t ignore your messages—Instagram likes accounts that talk back

• Don’t post just to post—every post should have a reason (to teach, inspire, or ask people to do something)

If your post doesn’t help your followers or match your brand, it’s better not to post it.

Measure What Matters (and stop obsessing over likes) 

Image Courtesy of ChatGPT

Likes and followers are easy to see, but they don’t tell the whole story.

Instead, focus on:

• How often people save, share, or comment on your posts

• How many people are seeing your content

• How many people visit your profile or click on your website

Sprout Social can help track these things so you know what’s really working—and what’s not.

Final Thoughts: Your Brand Deserves to be Seen

Instagram doesn’t have to be scary or stressful. When you focus on what actually matters—like good messages, smart tools, fun content, and real conversations—you can turn Instagram into something powerful for your business.

Just remember: you don’t have to do everything. You just have to do the things that matter most to your audience.

Disclaimer: No AI was injured in the production of this content. AI (ChatGPT) was used as a tool to supplement, enhance, and make suggestions in writing this blog post.

Resources

OpenAI. (2025). ChatGPT (April 21 version) [Large language model]. https://chat.openai.com/

Sprout Social. (n.d.). Instagram marketing tools. https://sproutsocial.com/insights/instagram-marketing-tools/

Sprout Social. (n.d.). Marketing on Reddit: What brands need to know. https://sproutsocial.com/insights/marketing-on-reddit/

Sprout Social. (n.d.). Instagram marketing strategy: How to create one that works. https://sproutsocial.com/insights/instagram-marketing-strategy/