Information in this blog post was obtained from HubSpot.
Social Media Marketing is a hot topic for the Marketing world. What is Social Media Marketing? How important is Social Media Marketing? How do you research Social Media Marketing? These are just a few questions that people ask when talking about Social Media Marketing, and our intent today is to answer these questions for you and even give you confidence in starting your research in Social Media Marketing.
What is Social Media Marketing?
Social Media Marketing is a concept that has not been a new term. In fact, Social Media has been around for a very long time. So what is social media marketing. One could probably guess what exactly it is, but if not, Hubspot's article, Social Media Marketing: The Ultimate Guide, Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. So in a dumbed-down version, essentially when you use marketing on social media platforms like Twitter or Facebook, then you are doing Social Media Marketing. Sometimes we probably do not even realize that we are marketing on our platforms when we are. That is how important social media
marketing is.
How Important is Social Media Marketing?
We know that social media is used every single day. We unconsciously look at our phones every day at every minute, so we know how important marketing can be with social media marketing. Billions of people are on social media every day, so this is why companies are using the platform for marketing. With so many people on social media, increasing your brand awareness is made easier by using these tools. Also, according to Hubspot's article, Social Media Marketing: The Ultimate Guide, it also is extremely easy to boost your leads and conversion rates. Another example they point out is that you are consistently learning from your customers. This is extremely important for your company because it will allow you to stay ahead of the game. One last point to make is some stats on why it works. According to HubSpot's article, 8 Data-Backed Social Media Marketing Recommendations for 2022, Funny posts and relatable posts receives more feedback and engagement from followers than just advertising. This is why some companies devote their twitter handle to be funny instead of informational to promote their brand awareness.
Researching Social Media Marketing
It is no surprise when looking into HubSpot's article, How to Learn Social Media Marketing: 39 Resources for Beginners, the first line is that Social Media Marketing is no longer optional but necessary. So how exactly do you research how to market your company on social media? Well, good thing there are many resources on the above article that are reading this article right now! That is exactly what we want to provide for you! It can be hard to find reliable sources, however, here at The SMMU, we want to provide you exactly with that. So, continue to read our blog post and I would personally start here to check out the best resource for beginning your search in Social Media Marketing!
Check out our blog post on why to pursue a career in Social Media Marketing by clicking here.
Resources
Baker, K. (2022, February 24). Social Media Marketing: The ultimate guide. HubSpot Blog. Retrieved March 4, 2022, from https://blog.hubspot.com/marketing/social-media-marketing
Iskiev, M. (2022, March 4). 8 data-backed recommendations for social media marketers in 2022 [insights from 300+ professionals]. HubSpot Blog. Retrieved March 4, 2022, from https://blog.hubspot.com/marketing/data-backed-social-media-marketing-recommendations
Scott, R. (2020, September 12). How to learn social media marketing: 39 resources for beginners. HubSpot Blog. Retrieved March 4, 2022, from https://blog.hubspot.com/marketing/social-media-marketing-resources
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