99% of all millennials start their search for a new home online. This means everyone who will be looking to buy a home soon will start the search for the right home, right mortgage lender, right title company and the perfect realtor all on the internet. Any business associated with real estate should be taking advantage of this availability of high quality leads. Is your company using social media for all its worth? Are you working to reach the right people with the perfect message? These 3 articles highlight not only how big of a role social media takes in a consumers search for a new home but also how you can successfully highlight your business.
According to SocialMedia today, “…in July 2021, real estate publisher The Close conducted a survey of 135 real estate professionals, with the results indicating that the majority (60%) of agents now feel that social media is even more important than their own website for their marketing and outreach efforts.” This 60% will continue to increase as the younger population begins searching for that first house. Surprisingly though only 35% of these same professionals think they know how to adequately use social media to market themselves and their businesses.
What can you do to make sure you using social media to its max? Take a look at these 3 great tips to make sure you are getting as much as you can out of social media for your real estate business.
1. A positive social media brand presence strengthens online reputation
If you looked up a restaurant on Google and saw nothing but poor reviews, you would assume the food wasn’t good. The same goes for real estate agents. If you are not making positive posts and interacting with others on your social platforms you could be losing out on more business than you think.
Search engine watch says it best: “Whether negative word of mouth buzz comes in the form of a disparaging online video, as a comment in a user forum, or from an adverse online review of a product, companies with an active and solid social media presence can help repair their reputation by responding in real-time.”
2. Tracking Effectiveness and ROI Based on Soft Metrics
As a real-estate professional you are definitely busy. It's important to track the time and money you take out of your busy day to seriously invest in social media marketing. This means looking at your reach, engagement, reactions, and the number of followers you have. Tracking these metrics is important but is part of calculating your ROI on social media as well.
Make sure you are putting your resources to the right channels and creating content that your audience likes. The best part of social media is they will tell you when they like it!
3. Posting Regularly
One of the biggest mistakes you could make while beginning to focus on social media marketing is to give up. One of the easiest ways to increase engagement and increase credibility is to post on a consistent schedule and often. A strong presence on social media will make you more trust worthy and constantly keep you on consumers' minds.
Social media is a great way to grow your business and reach customers all over your market. Make sure you are using it for its full capability!
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