Information in this blog was acquired from the Hubspot Blog, Sprout Social, and the Hubspot blog.
Do you enjoy scrolling through social media on your downtime and looking at all of the exciting stuff being posted? Already interested in becoming a social media marketer but need help finding the perfect job? With technology growing rapidly, social media is becoming a huge part of people's daily routines. You can start a career in social media and do what you love! By finding an infatuation for social media before choosing your career, this is how many social media marketers have found their dream career. As social media keeps growing, many businesses and companies have now started to discover how this platform can benefit their company. Saying this, social media marketers are needed all over the world. There is a future for social media marketers with there being a high demand for that career right now, it is guaranteed that social media marketers will still be needed in the future. With there being many jobs in social media marketing, it can be tough knowing what jobs there are and what job fits you the best. This is the perfect time to dive into starting a social media marketing career. Let's get started and learn about the different jobs in this platform.
Education and Skills
You may be intimidated by the education and skills needed to pursue a degree in social media but I promise with a little dedication and hard work you will be ready to start your career in no time. There are many paths that you can follow to meet your goal of having a career in social media. Some people may get their masters or bachelor's degree in social media or marketing. Other people may start out by getting an internship and then deciding to get their degree later. The path that you are most comfortable with is the path that will lead you to pursue a career in social media marketing. Although, it is very helpful to attend a 4-year program in marketing or social media where you will be taught the ins and outs of social media marketing and you will learn everything you need to know about social media marketing. The skills that you need to pursue a career in this platform can be skills that you were naturally born with or skills that you will learn to have while earning your degree or working while in your internship. Here are four of the many important skills that you must have to become successful in social media.
Data Entry
While you may think social media does not deal with data it is a very important part to social media and data entry is a must have skill. Many companies are dealing with data and data entry on a daily or weekly basis. Several of the jobs in social media will have data entry in the skill requirements for that certain job. Depending on the position you are interested in, you will be asked to put together some kind of data sometime whether it is a survey or is data that you have collected yourself from the customer's patterns. That is why data entry and collection is such an important skill to have when it comes to pursuing a career in social media.
Creativity
With social media, you need to be able to come up with new ideas and create unique content. Being creative plays a huge role in a social media career, you will need to generate different ways to pull your customers in. This is where creativity comes to play and you will need to create content that stands out from the rest and catches people's attention. To help build your creativity bounce ideas off of your coworkers in social media, this will help you create the best content for the company.
Flexibility
With social media and social media trends constantly changing, you will need to be flexible. When using social media, you need to adapt to change and expect it to happen frequently. You also want to be able to be flexible, moving around to different positions and jobs in social media. Just like any career after working in one position for a while, you may decide that you want to switch to another position within social media. This skill will help you adapt to the changes that will happen with social media.
Willingness to Learn
There are new things to learn every day when it comes to social media. Technology and social media are always adding new things that you will want to know for your career. You will need to have a willingness to learn in order to help the company succeed as well as to be able to help the customer. It is very important to have the drive to learn in social media because there are new things that you need to learn about every day.
5 Social Media Jobs That Will Help You Start Your Career in Social Media Marketing
For more information about social media jobs that will help you start your career go check out my colleagues Israel's blog post here.
1. Content Creator
If you enjoy posting, being on social media, and creating new ideas then a content creator is just the job for you! As media grows and new social media platforms start to become popular, more companies find the need to post on these platforms. Saying this, there is always a need for content creators all over the world. Content creators work on many different social media platforms such as Facebook, TikTok, and Instagram. If you like any of these social media platforms and enjoy posting your own page content, then you should become a content creator. Within content creation, you will be posting text-based posts and video posts on social media platforms. You will represent the company and be seen by existing and new customers as the face of the company. As a content creator, it is important to be professional and friendly as you are wanting to pull in new customers as well as keep the existing customers around.
SKILLS
To be a content creator, it is important that you are creative, willing to learn, and have good writing and editing skills. With many companies using social media as well, you will need to be creative to create content that stands out from the rest. Social media is always changing, and you will need to learn and adapt to the changes. Along with writing and creating content, you must also have editing skills to help the post look more professional.
INCOME
The yearly income of a Content Creator is between $17,500 and $83,500.
2. Social Media Marketer
Do you love spending your free time on social media and posting on your favorite social media sites? If yes, then this is the perfect job for you! A social media marketer manages a company's social media platforms as well as engages with the customers on social media. A social media marketer posts content on the social media platforms to attract new customers while keeping the existing customers interested as well. They also manage the social media platforms and interacts with the customer's comments on the posts, the good and the bad. They inform the viewers of events coming up and information about the company. Along with being a social media marketer, you also need to stay on top of the latest trends and the popular platforms. In today's society, the main social media platforms are Instagram, TikTok, and Facebook.
SKILLS
You will need communication skills, writing skills, and creativity. You will need good communication skills to manage the viewers questions and comments on the posts, as well as communicating with them about what's going on within the company. You will need good writing skills to compose informing posts to keep the viewers interested. You will need to stay imaginative and create content that helps you gain followers and viewers rather than lose them.
INCOME
The yearly income of a Social Media Marketer is between $37,000 and $86,000.
3. Event Marketer
Company-sponsored events are a great way to get others involved and interested in your company. Events are a great way to inform people about your company and get them hooked on your product or service. Event marketing will as well help bring the community together and help those who aren't familiar with your company understand what your company is all about. This professional event will bring growth and customers to your company, this is the perfect way to expand your company. An event marketer will organize and plan events for the company as well as setting up and advertising campaigns about the event.
SKILLS
You will need communication skills, organization skills, and flexibility. Communication skills are important for this position because you will need to communicate with vendors you want to attend the event and other members of the company about what you plan to have go on at the event. You will need good organization skills because you will need to organize and plan this event well enough to help the company grow and be successful. You will need flexibility skills because sometimes things do not go the way you expect them to and you will most likely hit a bump in the road while planning that you will need to be flexible about and work around.
INCOME
The yearly income of an Event Marketer is between $40,000 and $82,000.
4. Brand Marketing
While "name brand" items play a huge role in which items people decide to buy, Brand Marketing is a very important job in social media jobs. Putting your company's brand name out there and getting people to trust and recognize your brand name will help the company grow. People will buy brands that they know and trust before they buy a cheaper brand that they have not heard of or used before. Building a solid reputation is a good way to get people to know and trust your brand, and to recommend it to others. Unlike other roles in social media, brand marketing focuses on the brand overall, not just a specific product. As a brand marketer, you will have the job of making the brand known and trusted, as well as creating campaigns as they are needed.
SKILLS
Brand marketers need to have experience and high knowledge in marketing and some even have a bachelor's or master's degree in Marketing.
INCOME
The yearly income of a Brand Marketer is between $62,000 and $136,000.
5. Social Community Management
If you enjoy connectivity within social media and building relationships with people around the world, this could be the job for you. Community Management deals a lot with relationship building, but for businesses so, it interacts the business with the community. You will have your own social media channel and you will be responsible for managing that channel. Such as growth and maintenance of that channel along with relationships of the community. Engagement plays a huge part of the make or break of your channel. You want people to spread the word and get involved with one another between the channel so, they invite others as well.
SKILLS
Relationship building, communication, and data entry are three very important skills that you need for this position. You will need to be a good relationship builder to help your channel grow and succeed to also help the company grow and succeed. You will need great communication skills to help get others engaged and interested in joining your channel as well as informing them all about the company and the group. You will need good data entry skills because you will be entering a lot of data for the group and on the channel to make sure it is succeeding.
INCOME
The yearly income of a Social Community Manager is between $52,000 and $64,000.
These jobs and descriptions will help you get started with your Social Media Marketing career, and eventually become a professional Social Media Marketer. For more jobs and descriptions, you can check out the sources I have listed below!
Resources
Decker, A. (2022, September 8). The Best Marketing Jobs and careers for you to pursue in 2023. HubSpot Blog. Retrieved February 25, 2023, from https://blog.hubspot.com/marketing/marketing-jobs
Gomez, R. (2022, August 11). Social Media Careers: The skills you need, where to look and jobs to consider. Sprout Social. Retrieved February 25, 2023, from https://sproutsocial.com/insights/social-media-careers/
Needle, F. (2023, February 6). Social media platforms marketers should watch in 2023. HubSpot Blog. Retrieved February 25, 2023, from https://blog.hubspot.com/marketing/new-social-media
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