Information from this post was obtained from Sprout Social and HubSpot.
Looking to expand your brand using social media? Well, look no further than Facebook!
In 2023, social media has taken over our lives. Whether it is posting a picture of your meal on Snapchat, responding to your favorite celebrity on Twitter, finding a cute swimsuit to buy on Facebook, watching a viral video on TikTok, or sharing a video of your kid on Instagram, we love to share our lives with the world. Businesses, now more than ever, are taking to these social platforms to market their brand and get their name out there. With many apps and media to choose from, Facebook is becoming a go-to for businesses from all industries.
The first thing you should do to share your brand on Facebook is to create a Business page. Sprout Social shares that a business page on Facebook is a commercial organization’s account that is easily accessible by the public. Who doesn't love easy access? Here, consumers can communicate with the company, learn about new deals, and be made aware of fresh new products.
Facebook is a top social media platform to reach customers and get your company's name out there. Facebook Brand Marketing is an important tool to help get your business known by your target audience.
Are you questioning whether you should use Facebook Brand Marketing and a Facebook Business page for your business? These thoughts are completely normal. As business owners, you always want to do the best thing possible to gain traction and up your customer interaction. Facebook is a social media platform that is widely used and makes for a good place to advertise your business. Knowing your target audience and if they are on Facebook is important. Social media trends change fast in today's world, but one area that has been constant is the need for marketing via Facebook. Want to learn more? Sprout Social shares the following need-to-know facts about Facebook (Sprout Social):
Facebook Facts To Know
The third most visited website is Facebook. Only Google and YouTube top it. (We are already off to a strong start)
Facebook is the most used social platform with just shy of 3 billion users a month. (Lots of traffic means lots of eyes on your Facebook Business page)
Most Facebook users are daily viewers. 67.5% visit the site daily.
Americans alone spend, on average, over 30 minutes a day on the platform. This is a high level of usage from Facebook's visitors. (Many spend a lot more! That's 30 minutes that a person could be viewing your business page!)
60% of consumers turn to Facebook to seek customer service. It is the most sought-out social platform for customer service. (This statistic speaks for itself)
Marketing on Facebook shows higher ROI than other social media platforms. Conversion rates are different for each industry, however, B2B, education, employment and job training, fitness, healthcare, and real estate all see over a 10% conversion rate on Facebook. (High conversion and low CPC!)
Live videos bring in a good amount of viewers! (More viewers=more possible conversions)
Speaking of videos, Facebook reels receive 180 billion plays per day. Reels are a way to share entertaining videos with new audiences.
The average audience is aged 25-34. However, it does have a higher viewership for the 45+ age group over other social platforms.
The highest number of social commerce buyers come from Facebook. (65.7% of social commerce buyers are expected to come from Facebook this year.)
19% of American consumers start their journey on Facebook. (They like what they see on business pages and are convinced to continue their buyer journey.)
Facebook is mobile-friendly. Over 98% of users access Facebook from a mobile device. (This is something to keep in mind when creating a Business Page)
Convinced yet?
Those statistics alone are enough to want to dive into the world of Facebook Business pages. However, how do you start?
It is quite simple. Creating a business page on Facebook is fairly stress-free. You can make it unique to your business and show the world what your company is known for. There are 6 easy steps to starting your Facebook Business page according to HubSpot (HubSpot):
How to Start a Facebook Business Page
Create your page: The first step is creating your page. There is a menu on the left-hand side of the screen. If you click pages, and select create new page, you are on a good start and have your business page created!
Add Information to your page: Create a name for your Facebook Business page, most use their company name. Choose a category that your company belongs in, for, example fashion or sports. For example, Walmart's Facebook Business page name is Walmart and their category is retail company.
Add pictures: Facebook allows you to add pictures. You should make sure to add a profile picture and a cover photo right away. For the profile picture, you want to use a company logo or something that consumers would be able to recognize your company by. This photo will be a square and 170x170 pixels. So, make sure your photo will be clear and fully shown. The cover photo should represent your company and what you have to offer. A grocery store might show a picture of produce, or a professional baseball team might show a baseball diamond. The cover photo is rectangular in nature and is 1640x856 pixels. Remember that most users are viewing your page on a phone, so, it may look a little different than on a computer. Look at your page from both a computer and mobile device to see if the photos are ideal. Make sure to save your page after you upload images, so you don’t lose your process! For example, Coca-Cola's Facebook page has their famous Coke logo as their profile pictures and the white swoosh found on the coke bottles as their cover photo.
Create a username: This step will be located underneath your Facebook Business page name, and it should be something that describes your business. This will make it easy for the public to find your page. Most companies just copy their page name in this spot.
Add a CTA: Every good business page has a call to action that will allow visitors to click on and be directed to your website. To do this, you click the “add action” button, which gives 10 CTA options to choose from. You can choose from buttons that help visitors visit your website, call your company or even go straight into shopping. Walmart uses a "view shop" option, which allows the consumer to be directed to their website, while Coca-Cola's CTA is a send message button, allowing brand to customer communication.
Edit the About Me section: Here you can add all your business information site viewers need to know. Add your location, contact information, business hours, and other information you want to share to your audience. To get to this portion, you click edit page info which is located in the top right corner. Once again, make sure you click SAVE. You don’t want to lose all your hard work! For example, Walmart uses this section as a history lesson, place to share contact information and a link to product recalls.
With these 6 steps finished, you have finally created your business page to help start your Facebook Brand Marketing.
A couple of quick things to keep in mind while maintaining your Facebook Business Page. Make sure to keep your page updated! You don’t want to over-post and drive your followers crazy, but keep them informed on what is going on. Promotions, sales, etc. Posts with photos tend to be seen more than others. These all help your Facebook Brand Marketing. Also, engage with your customers, after all, if it weren’t for them, you’d have no business! There will be an area where customers can rate your store, based on a five-star ranking. Don't get discouraged by this, but use it as motivation to do better. Everyone loves five-star rankings, however, with any business, there will be unhappy people. They can publicly share their problems. How you respond is key! Respond to comments publicly. Hit the like button on engagements with your page. With permission from the person who originally posted, share a post or image from customers who positively share your business with their Facebook friends. Make site visitors feel wanted and feed them the most current information and you are good to go!
Now it’s time to go off into the world of Facebook Brand Marketing. You are now able to make posts, draw in your audience and hopefully convert those page clicks into purchases!
Have fun!
(For more information on Facebook Brand Marketing, check out my colleague Brenden's post at http://bit.ly/3SsL3q4)
Resources
Decker, Allie. (2022, January 12). How to Create a Facebook Business Page in 5 Simple Steps. HubSpot. Retrieved February 20, 2023, from https://blog.hubspot.com/blog/tabid/6307/bid/5492/how-to-create-a-facebook-business-page-in-5-simple-steps-with-video.aspx
Zote, J. (2023, February 14). 26 Facebook statistics marketers should know in 2023. SproutSocial. Retrieved February 20, 2023, from https://sproutsocial.com/insights/facebook-stats-for-marketers/
Zote, J. (2022, December 21). How to build a Facebook business Page that attracts customers. SproutSocial. Retrieved February 20, 2023, from https://sproutsocial.com/insights/facebook-business-page-guide/
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