This post was originally published on April 27, 2022 and updated April 29, 2024.
Information in this blog post was obtained from Social Media Today, HubSpot Blog, and Hootsuite.
As the old saying goes, trends-a-come and trends-a-go. Well, maybe that’s not an old saying, but it should be. It seems that as soon as you think you have social media fads figured out, the next wave of trends comes along throwing barrels in your path like Donkey Kong. And there you (Mario in this scenario) are just trying to grab hammers and climb up to the princess without being knocked out of whack.
In the two years since this blog was originally posted, several trends have already seen their way out, and new ones have been ushered in. Some things in social media have remained tried and true though. Keep reading for some of 2024's top tips and tricks to help you be successful in social media marketing!
Optimizing Your Posting Schedule for 2024
When to post on social media depends on your target audience. For example, parents and a demographic of 30 plus are likely to scroll through social media early in the morning. If your demographic is younger than that typically they scroll through social media later in the evening, and into the night. Posting 3 to 5 times daily helped to increase page traffic with more views and followers in 2022, and according to this Hootsuite article, that is still the case for most platforms. Check out the infographic below for the recommended ideal numbers in 2024. And remember alternating content keeps things fresh and adds dimension to your content.
Unleash the Power of TikTok: Strategies to Grow Your Following
Storytelling engages viewers and pushes them to view your profile. From there, they will view your other content or perhaps your Instagram page if you have it linked. Create a series of videos to tell a story or go live, giving followers or prospective followers a glimpse of your personality.
Maximizing Engagement with Instagram Reels: Tips and Tricks
A time-saving hack to creating Instagram reels would be to reuse your content by uploading your TikTok videos to your reels as well. You can upload trends that relate to your business or page or create your own reel using one of the popular audios that increase the chance of people viewing your content. Be sure to keep everything in view and focused, and use a light filter to add appeal to the video.
Crafting Compelling Facebook Stories: Leveraging Written and Video Content
It is no secret that viewers are more responsive to video content. When shopping, you are more likely to buy an item you’ve seen from different angles rather than in a boring still image. Short, to-the-point videos keep the viewers interested and engaged. Videos also offer viewers a better understanding of your personality and character and can allow showing an outfit on different body types or styled in different ways.
Authenticity in Action: Building Relatability with Your Audience
Showing followers your behind-the-scenes everyday life makes you relatable. It allows them to feel connected to you. Vlogs and short stories of daily life are a great way to do this. Consumers want more raw and vulnerable content which could include footage of everything activities like opening your business for the day or creating an order for shipment. Finding your “why” for your business and sharing it with your followers is a great way to foster relatability.
Harnessing the Power of Interactive Content: Strategies for Engagement
Followers love giving their opinions, so one of the easiest ways to create interactive content is by asking a question. Another way is to post a poll; which can also help you discover what your viewers prefer to see. An added bonus is that viewer engagement will organically create a larger reach. For more information about interactive content, check out Mia’s post on how to unleash the power of social media by crafting irresistible content here.
Embracing AI in Social Media Marketing: Tips for Working Smarter in 2024
Hootsuite’s article on social trends gives excellent advice on how to work smarter with AI saying “In 2024, the most successful brands will redefine ‘authenticity’. It’s not about who (or what) creates your content anymore; it’s about the brand experience your content creates for the customer”.
Figure out what tasks AI can help with and be sure to have policies and best practices in place to follow before getting too deep into the woods. As long as you’re using it in a way that feels right and that doesn’t hurt your brand, you’ll find that the fact a bot helped with content doesn’t give off the bad vibes it might have several years ago.
Conclusion: Driving Social Media Success in the Year Ahead
As we wrap, it's evident that adaptability and innovation are key drivers of success in this dynamic landscape. The insights shared in this blog serve as a roadmap for navigating the ever-evolving world of social media marketing, equipping you with the tools and strategies needed to thrive in the year ahead.
From optimizing posting schedules to leveraging emerging platforms like TikTok and Instagram Reels, each tip and trick is geared towards maximizing engagement and building meaningful connections with your audience. By embracing authenticity and harnessing the power of interactive content, you can create compelling experiences that resonate with your followers and drive tangible results for your brand.
Furthermore, as AI continues to play an increasingly prominent role in social media marketing, it's essential to strike a balance between automation and authenticity. By leveraging AI tools strategically and aligning them with your brand values, you can work smarter, not harder, to elevate your content and streamline your processes.
As we look ahead to the future of social media, one thing remains clear: those who are willing to innovate, adapt, and stay ahead of the curve will continue to drive success in this ever-changing landscape. By incorporating the strategies outlined in this blog into your social media marketing efforts, you can position yourself for growth and achievement in the year ahead.
So, embrace change, stay informed, and keep experimenting. Here's to driving social media success in 2024 and beyond!
Disclaimer: No AI was injured in the production of this content. AI (ChatGPT) was used as a tool to supplement, enhance, and make suggestions in writing this blog post.
Resources
OpenAI. "ChatGPT Conversation on Social Media Marketing Tips." ChatGPT, April 29, 2024.
HubSpot. (n.d.). Digital Marketing Made Simple. HubSpot. Retrieved February 28, 2022, from https://www.hubspot.com/digital-marketing
Hutchinson, Andrew. “Instagram Launches New Creator Lab to Help Creators Maximize Their on-Platform Performance.” Social Media Today, 10 Mar. 2022, https://www.socialmediatoday.com/news/instagram-launches-new-creator-lab-to-help-creators-maximize-their-on-platf/620212/.
Inc., H. (n.d.). Social Media Trends 2022. Hootsuite. Retrieved February 28, 2022, from https://www.hootsuite.com/research/social-trends
Cohen, Brayden & Macready, Hannah (2024 April 11) How Often to Post Social Media in 2024, https://blog.hootsuite.com/how-often-to-post-on-social-media/s
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