SMO: Social Media Optimization

Information in this blog post was obtained from the HubSpot Marketing Blog, Sprout Social, and Hootsuite.

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Social Media Optimization - incredibly important to growing your success and yet very time consuming. If you don’t have time to complete a deep dive and obtain granular content; this blog’s for you. Follow along for a quick breakdown on how Virtual Reality, Digital Easter Eggs and Social Media Scheduling Tools can increase brand awareness and consumer engagement within your social media platforms.

Virtual Reality

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Virtual Reality (VR) enables humans across cultures and abilities to engage in activities that they might otherwise not have exposure to. Use of VR in social media is a MUST to increase engagement with consumers while simultaneously raising brand awareness. According to HubSpot Blog, while VR campaigns can be pricey, they are becoming more common and rising in importance as a way of leveraging and enhancing the brands narrative. Here are a few examples of Brands leveraging VR to enhance their brands:

• Gucci Town

• Etsy Virtual House

• Nikeland

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Digital Easter Eggs

Easter Eggs are whimsical and invoke the feelings of excitement had when hunting for the eggs - the same is true of Digital Easter Eggs! Consumers are always seeking the thrill of uncovering a deal and or increasing brand connection. Using Digital Easter Eggs to enhance Brand affinity is a game changer in Social Media Optimization. According to Sprout Social, “A digital Easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer”. Oftentimes these digital egg hunts create a community of their own with consumers chatting across social media platforms about clues found, hidden themes, and messages - each time this chatter occurs your brand’s awareness increases.

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Social Media Scheduling Tools

Back to Time and never having enough of it! Time is our most valuable currency so understanding how to leverage Social Media Scheduling Tools to “gain” time is an ESSENTIAL skill for optimization of social media platforms. HootSuite has a robust list of such tools:

• Create social content in advance and plan a cohesive posting schedule for multiple accounts.

• Publish content automatically at a predefined time.

• Manage cross-platform campaigns in a central location.

• Create and schedule content in batches, so you consolidate your efforts and avoid multiple interruptions throughout the day.

• Collaborate effectively with teams.

• Create an approval workflow to review all social posts before they go live.

• Suspend posts across all platforms with a single click if required in case of major news or a crisis.

Using some or all of these tools gives you back TIME to focus your energies in other manners to enhance Brand connection and expand Brand reach.

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Resources

Becker, B. (2022, September 16). 7 VR marketing examples to inspire you in 2022. 7 VR Marketing Examples to Inspire You in 2022. Retrieved September 17, 2022, from https://blog.hubspot.com/marketing/vr-marketing-examples

Gomez, R. (2022, September 13). Digital Easter eggs: The brand marketing Tactic You Need To Know. Digital easter eggs: The brand marketing tactic you need to know. Retrieved September 17, 2022, from https://sproutsocial.com/insights/digital-easter-eggs/

Newberry, C. (2022, September 15). Social Media Marketing Tools: The complete 2022 guide. Social Media Marketing Tools: The Complete 2022 Guide. Retrieved September 17, 2022, from https://blog.hootsuite.com/social-media-marketing-tools/