The information found throughout this blog was gathered and compiled from Social Media Today, Content Marketing Strategy, and Sprout Social.
As the season of giving begins, what are you doing to enhance your skills related to building your social media brand? As you are growing in your experiences and knowledge base around social media, you will need to push your social media campaign to drive sales during the holiday season. When you are searching for the next gift, what are you looking for? Is it the colors in the advertisement? Is it the wording used to grab your attention? Perhaps it is the hashtag used on each post… keep reading to find out what audiences are using to buy their next gift!
Sprout Social discusses the importance of choosing the best hashtag to receive the most engagement. When you are creating the hashtag, create something that you as the user would be interested in following. The hashtag you create must draw a target audience that is interested in the product or service you are marketing. For example, if you are managing social media content for a small business, you will tailor your hashtags toward small businesses and shopping local. These hashtags will show the readers that your business is small and that you are encouraging local shopping, as opposed to large retailers.
WHAT BRAND ARE YOU DRIVING?
The content that tells a story drives an audience that is vested in the content you are sharing. Through Content Marketing we see that an audience will gravitate towards a product or service because of the story behind the content. The conversations your audience engages in have emotional leads, causing a greater impact on the audience. When you as the creator see other content, what drives you towards products and services? The people you see in the content help to drive the brand towards a collective goal of production and enhanced content. Use your past experiences to create content that is relevant to your audience; something they can relate to on a personal level.
My colleague has shared a post that goes into depth about your brand on social media and how your content will impact the business. As opposed to what is encouraged through sales goals, a brand-driven content strategy correlates to the goals and values of individuals, creating an individualistic content base for the audience. These types of content strategies will tug at the heartstrings of users, creating revenue-generating social media campaigns.
THE SHOP MATTERS
When creating social media content, we often focus on continuous posting every week. We forget to focus on the shop that can be created through many social media apps. Social Media Today describes how to make the most of the shop feature on most social media platforms. You must have products aligned with images and information for each product or service. Once you have your information, it is important to create a shop that aligns with the hashtags and stories you have used through the continuous content you are creating. The shop is a one-stop shop for your products, so you want it to align with your branded content. One of your goals should be focused on the ability to easily access your products or services through the tagging of products.
Your shop on each social media platform matters, so be sure to reflect your brand, stories, and desires through your products and services.
Resources
Cover, L. (2020) Think big, shop small: to rev up your small business holiday marketing strategy. https://sproutsocial.com/insights/small-business-holiday-marketing/
Harris, J. (2022) Branded Content: Getting It Right. https://contentmarketinginstitute.com/articles/branded-content-right/
Hutchinson, A. (2021) Make the Most of Your Shop on Facebook and Instagram for the Holidays. https://www.socialmediatoday.com/news/make-the-most-of-your-shop-on-facebook-and-instagram-for-the-holidays-info/609764/
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