Information in this blog post was obtained from HubSpot Marketing Blog, Hootsuite, and Social Media Today.
In a world increasingly driven by technology and the rise of social platforms, what does a career in social media marketing really entail? And why should you consider it? In today’s post, we’ll explore key roles in this dynamic field, along with essential skills and strategies to help you succeed. We’ll dive into three insightful articles: the first covers everything you need to know to land your dream marketing role, the second offers six actionable tips for securing a job in social media, and the third, assisted by an infographic from LinkedIn, highlights the most in-demand skills and positions in the industry. By the end of this blog, you might find yourself rethinking your career path toward the ever-growing field of social media marketing.
In Allie Decker’s HubSpot article, The Best Marketing Jobs and Careers for You to Pursue in 2023, she covers a range of helpful information and insights suited for aspiring social media marketers. To begin, she notes that there isn’t necessarily one correct educational path to follow but advises aiming for internships or co-ops to determine which projects and aspects of marketing interest you while gaining real-world experience. She suggests that to succeed in a marketing role, you must be creative, possess problem-solving skills, have a passion for numbers, and maintain a curious mindset.
Regarding the marketing job market, Decker found that marketing jobs are expected to grow by 10% from 2020 to 2030 — a faster rate than average for other jobs, with continued growth likely (Statista). Across industries, from large firms to nonprofits, there’s a demand for a range of marketing career paths, including digital marketing, content marketing, product marketing, brand marketing, event marketing, niche marketing, marketing analysis, and marketing strategy. Specific job titles in these categories range from graphic designer to conversion rate optimization specialist.
So, how do you land that dream marketing job and showcase the best version of yourself in the process? Decker narrows it down to four simple steps: figure out the type of role you want, find jobs that match your interests, review job descriptions, and market yourself. A career path in marketing is as unique as the person pursuing it, but it may unfold something like this: begin at the entry-level, doing customer service or assisting with creative work, then move up to marketing strategy or management, or perhaps branch out on your own as a freelancer. At the highest level, you may become a director, president, or chief of marketing. A career in marketing is ever-changing, but staying true to what works for you and seizing opportunities will set you up for success.
Link to Source: https://blog.hubspot.com/marketing/marketing-jobs
Collaborators Alyssa Hirose, Brayden Cohen, and Trish Riswick from Hootsuite guide readers through templates, tips, and courses to land a job in social media in their informative article, How to Get a Job in Social Media: 6 Expert Tips for 2024. First, they summarize that working in social media involves specializing in the main roles of social media management, content creation, community management, and social media advertising. Common responsibilities in these roles may include copywriting, graphic design, social ad setup and optimization, performance tracking and data analysis, community engagement, customer support, public relations, social campaign planning, and communicating with company stakeholders. It is seemingly true that “a job in social media can involve wearing many hats” (Hirose, Cohen, Riswick). Now, let’s dive into the six tips!
Tip 1: Grow your own social media presence. Building and managing your own social media accounts or leading marketing efforts for a school group is a great way to showcase your skills and gain practical experience, even without formal work experience.
Tip 2: Complete a social media certification. Earning certifications can enhance your skills, demonstrate initiative, and make you stand out to potential employers.
Tip 3: Job search using social media. The best way to find a social media job is by leveraging platforms like LinkedIn, where you can connect with industry professionals, set job search notifications, and explore opportunities. Additionally, use other social networks like Facebook and Instagram for job leads.
Tip 4: Know what to look for in a social media job posting. When evaluating social media job opportunities, look for green flags such as a clear company mission, work-life balance, growth opportunities, and adequate resources, while avoiding red flags like unclear job descriptions, unrealistic expectations, and lack of a social marketing budget.
Tip 5: Don’t be afraid to take a step back. Working in social media may not follow a traditional career path. Sometimes taking an unexpected role or starting at an entry level can offer valuable realignment and new growth opportunities.
Tip 6: Make your resume stand out. To stand out in a competitive job market, make your resume visually creative and personalized. Tailor it to each job application by mirroring the job description, highlighting any relevant industry experience—even unpaid—and quantifying your results to demonstrate the effectiveness of your social media strategies. Follow these six expert steps, and you may just find yourself in your dream marketing job.
Link to Source: https://blog.hootsuite.com/how-to-get-a-job-in-social-media/
In the article, LinkedIn Shares New Insights into the Most In-Demand Marketing Skills and Roles by Content and Social Media Manager Andrew Hutchison from Social Media Today, Hutchison discusses how LinkedIn’s ‘Great Reshuffle’ report reveals that the pandemic has shifted employment trends, highlighting a surge in demand for social media and digital marketing specialists and suggesting new career opportunities in these fields. The following information is based on the provided infographic from 2022 and focuses specifically on North American marketers:
62% of working Americans are considering a job change, and 24% are
actively looking.
There were 618,000 marketing job departures in 2021.
Marketers are more likely to move to these top 5 urban areas: New York City, Los Angeles, San Francisco, Washington D.C., and Phoenix.
The remote job share increased by 121%.
The most in-demand social media and digital marketing occupations are: Social Media Marketing Specialist, Marketing Strategist, Marketing Manager, Online Specialist, and Product Marketing Manager.
Marketers are more willing to relocate for higher salaries. The top 5 locations with the highest salaries are: Seattle, San Francisco, Atlanta, Fayetteville, and Minneapolis/St. Paul.
The most in-demand social media and digital marketing skills include merchandising, event marketing, digital marketing, social media marketing, and property management.
Link to Source: https://www.socialmediatoday.com/news/linkedin-shares-new-insights-into-the-most-in-demand-marketing-skills-and-r/621784/
As we wrap up, it's clear that social media marketing offers exciting opportunities for those willing to embrace its challenges and rewards. Whether you're looking to pivot your career or elevate your current role, understanding the latest trends and skills can set you on the path to success. With the insights and actionable advice provided, you’re well-equipped to navigate this thriving industry. So, take a moment to reflect on what you've learned and consider how a career in social media marketing could align with your professional goals and aspirations. The world of social media is vast and evolving, and it just might be the perfect place for your next career move.
Resources
Decker, A. (2022, September 8). The Best Marketing Jobs and Careers for You to Pursue in 2023. HubSpot Marketing Blog. https://blog.hubspot.com/marketing/marketing-jobs
Hirose, A. (2023, December 15). How to get a job in social media: 6 expert tips for 2024. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/how-to-get-a-job-in-social-media/
Hutchinson, A. (2022, April 7). LinkedIn Shares New Insights into the Most In-Demand Marketing Skills and Roles [Infographic]. Social Media Today. https://www.socialmediatoday.com/news/linkedin-shares-new-insights-into-the-most-in-demand-marketing-skills-and-r/621784/
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