Information in this blog post was obtained from the Hubspot, Hootsuite, and Sproutsocial.com
In a world where artificial intelligence (AI) is frequently misunderstood and sometimes even labeled as a "cheat code" or a deceptive ploy in other fields, its application in social media marketing tells a different story. Through using AI, marketers can broaden their marketing style, boost sales, personalize content, save time and effort, manage advertisements, and save costs! The power of AI serves as an invaluable tool for marketers, reshaping strategies and driving success with its capabilities!
Save Time and Effort
Today, AI-driven caption writers like ChatGPT and Hootsuite can generate creative captions within seconds. Simply enter a prompt into the database and the caption writer will whip up a caption that fits your specifications. AI caption writers can also whip up blog posts, articles, and reports with up-to-date statistics included for marketers to use, making writer's block easily conquered.
AI's ability to generate posts gives marketers endless opportunities regarding campaigns. Through AI, marketers can expand their creativity and personalize their business. Considering how Wendy's has personalized their company, AI can give marketers recommendations on personalization based on customer analytics. Any prompt can be put into an AI writer and within seconds a statistically filled and creative post will be made.
Marketers can also use AI to create visuals that fit their brand aesthetic by using Midjourney or DreamStudio. These platforms can create images in a flash; all that's needed is a prompt. And words don't have to be the prompt! Midjourney can create images from other photos, videos, GIFs, illustrations, and more. And the best part is marketers don't have to put in any manual design work! It is commonly difficult for marketers to find royalty-free images online, without having to ask permission to use them. AI can create logos, creative images, and even videos for marketers to use cost-free and can save internet browsing time for the marketer.
Broaden Your Marketing Style
AI allows marketers to broaden their marketing style through post-generation. Marketers sometimes find it difficult to know exactly what content will connect with their audience. However, AI tools such as Brandwatch and Hootsuite Insights analyze social media platforms, giving marketers insight into what type of content will perform well. This gives marketers the ability to switch up their style and know for sure that their content resonates with their audience.
AI also has the ability to monitor industry trends and competition. Giving marketers the ability to be one step ahead of the latest trends. Through managing competition and providing suggestions, AI saves marketers the time of performing these tasks themselves.
Boost Sales
Many AI tools have been created to help marketers generate leads, increase engagements, and overall boost sales. A few of the greatest AI tools to fill these tasks are Seventh Sense, Optimove, and Tidio.
Seventh Sense uses behavior profiling to attract and maintain a customer's attention. It accomplishes this by analyzing when the perfect time is to send email campaigns. Through customer tracking, Seventh Sense can literally tell when the right time is to send an email and receive a purchase.
Optimove tracks customer behavior, campaign performance, A/B testing, hyper-segmentation, and more. Giving Marketers insights into email performance and campaign dropping. This tool helps marketers significantly, by allowing them to understand their customers and alter their campaigns accordingly.
Finally, Tidio is a chatbot platform that helps marketers build customer loyalty through customer engagements. Tidio chatbot does customer service for the marketer, by offering assistance when needed and responding to questions.
All of these platforms share one thing in common -- the ability to track customer behavior. Tidio manages a customer's tone through the automated messaging system and is able to track when or when not to say certain things. Optimove tracks many customer interactions and engagements and Seventh Sense uses behavior profiling. Any or all of these sources would be of great use to a marketer and can help significantly with engagements and following.
Personalize Content
Through customer behavior tracking, marketers are given the ability to deliver more meaningful and relevant campaigns or experiences. These campaigns can be generated using AI writing platforms and AI can tell you whether the content fits your audience or not. This provides a more personalized experience when your audience goes through your platforms. Overall, customer engagements increase due to customer behavior tracking. Through more personalized posts, customers relate to a marketer's postings more; overall increasing the likelihood of a following or subscribing to a platform.
Personalized content helps marketers significantly gain followers. When a follower relates to a campaign, they are more likely to keep up with the posts created. Through using AI, marketers are given the ability to understand their audience and alter their posts to fit their followers. The analytics and demographics AI can keep store of, help marketers to increase their engagements and following, overall making a profit for the company.
Manage Advertisements
Many marketers struggle with budgeting the finances tied to ad management. AI takes these struggles away by helping marketers maximize their ad spend and boost ROI (return on investment) by taking over ad management. AI also has the ability to target a marketer's audience for them and take over the bidding strategy. Taking over work for the marketer and completing a job at a fraction of the time spent are just a few of AI's capabilities!
Additionally, marketers can give AI programs access to their finances, and tell them how much money to spend on advertising campaigns. However, if a marketer doesn't know their budget, they can ask an AI program to help! Through AI, advertisements can be created, payments can be made, profits can be put into an account, and analytics can provide information on what advertisements to keep and which to get rid of. There are truly endless opportunities AI can provide for social media marketing managers!
Save Money
Through the lightning-fast speed of content creation, AI saves marketers money by eliminating manual labor costs. Just think of the amount of time it would take to write a blog post, target it towards your audience, and post it on several different platforms. AI can perform all of these tasks for you in under ten seconds! Additionally, many organizations hire outside designers to create logos and other artistic pieces for a company. Through using AI, businesses can eliminate the cost of hiring outside professionals with art-related assignments.
Manage Your Calendar and Inbox
Managing inboxes and staying organized is commonly a difficult task for marketers.
Many times, marketers spend the majority of their day responding to emails and planning ahead. AI takes this work away from marketers by helping them manage
their inboxes and calendars. AI tools can prioritize, flag, and filter emails to spam, reducing the amount of time a marketer would have to take to perform those tasks.
AI also can schedule meetings for marketers and assist in managing their calendars. Many different AI tools can suggest meeting times, send reminders and invitations to guests, and easily reschedule appointments or meetings. These tasks can be completed within a second and save a tremendous amount of time for marketers.
For more information on the integration of AI in social media marketing, read my colleague Jon's post about it here.
Resources
Phillips, A. (2023, August 28). 10 AI marketing tools your team should be using in 2023. SproutSocial.com. Retrieved September 18, 2023, from https://sproutsocial.com/insights/ai-marketing-tools/
Macready, H., & Martin, N. (2023, May 29). AI in Social Media: How to Save Time and Stay Safe. Hootsuite.com. Retrieved September 18, 2023, from https://blog.hootsuite.com/ai-in-social-media/#:~:text=AI%20can%20be%20used%20to,can%20inform%20their%20marketing%20strategies.
Rodrigue, E. (2023, June 5). How Marketers Can Use AI Assistants [+12 Best Tools]. Hubspot.com. Retrieved September 18, 2023, from https://blog.hubspot.com/marketing/ai-assistant
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