Information for this blog post was obtained from Social Media Examiner, Sprout Social, and Social Media Today.
How can it be so simple?
The fast-paced world of social media is rapidly evolving by the day. This includes all aspects that come with the utilization of social media platforms. This is especially true with the concept of social media marketing. With this constant evolution taking place, tips and tricks seem to be teeming from just about everywhere.
Certain forms of utilizing the social media marketing have been incorporated since the early stages of the field. One of these is the utilization of Hashtags. In an article done by Sprout Social focuses on this age-old utilization and how it is constantly adapting to a changing market.
Along with offering a brief description and definition of what a hashtag is, Sprout Shouts article found that:
72% of their LinkedIn audience felt that social media performance was impacted by hashtags.
Offers insight on how to utilize them in your marketing experience.
The article ultimately highlights the community building that hashtag utilization brings
to the table.
With a constant evolution at hand, advancement in forms of posting is inevitable. This is especially true with the utilization of video. Instagram has risen in popularity since the implementation of its Reels function. Social Media Today highlights Reels popularity as a strong reason to drift towards utilizing the platform. Suggesting routine posts, along with the addition of hashtags and other common practices.
Social Media Today also heavily focuses on the following regarding to creating reels:
Following popular trends.
Use trending hashtags.
Be aware of trends at the time of posting.
Using the platform for educational purposes
Social Media utilization is constantly changing. Riding trends may seem cliché but it really is the most efficient way to achieve success in a dog-eat-dog world like social media marketing. Being aware of the world and current events is also just as crucial as any other tip you can find on the internet.
The Social Media Examiner has an article that focuses on a list of twenty tips and tricks to find success in the social media marketing world. Some of these tips may seem common sense but are truly tips that can never be looked over. Some mentioned tidbits of information include:
The analysis of previous posts and their success
Creating a successful social media plan
Network with others in the field
Social Media has been becoming a more prominent feature in our day-to-day lives. It is no surprise that it has begun to take over elements of our world like marketing and business.
Resources
By. (2014, November 18). 20 social media marketing tips from the Pros. Social Media Examiner. Retrieved September 19, 2022, from https://www.socialmediaexaminer.com/social-media-marketing-tips-pros/
Published March 22, 2021. (2021, March 22). How brands are using Instagram reels: Your essential guide to success. Social Media Today. Retrieved September 19, 2022, from https://www.socialmediatoday.com/spons/how-brands-are-using-instagram-reels-your-essential-guide-to-success/596873/
Smith, A. (2022, July 19). What is hashtagging and how to use it effectively. Sprout Social. Retrieved September 19, 2022, from https://sproutsocial.com/insights/what-is-hashtagging/
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