If you're like the vast majority of us who are scrolling for hours on TikTok, then you'd know the many benefits of showcasing your company on TikTok! It's not just for funny videos, small businesses can benefit from using TikTok instead of a "traditional" social media platform like Facebook, Instagram, or Twitter.
TikTok is becoming increasingly popular to market small businesses since the rise of the COVID-19 pandemic. By posting short clip videos on TikTok, small businesses can attract customers, build customer relationships, and sell their products worldwide. Using TikTok as a promotional tool is a fun way to stay relevant, advertise, and have fun!
You might be thinking "Isn't it just for kids?" Well just like Facebook, the older generations are taking over yet another social media platform. TikTok is used by small businesses to generate more viewers, create unique content for their brand, and showcase their products.
Developing Content for TikTok:
"Get to Know You"- This can be a simple introduction video or a series on the passion behind your business.
Customer Testimony- A personal testimony on TikTok can generate viewer's interest to learn more about the product and the business.
Funny video or use of a "viral sound"- A funny or interesting video can spark a viewer's interest in clicking on your profile and watching more of your TikToks.
"Behind-the-scenes" looks- Record a video on how the product is made, or the process of shipping it.
Use a Hashtag or use #smallbusinesscheck or #supportlocalbusiness
Record a video that goes with a viral sound
"How it works", tutorial videos, and hacks- Explain the features of your product or show ways of styling it.
"A Day in the Life of a Small Business Owner"- From unlocking your store to packaging and your products, show the effort and hard work that you put into your business.
"Try it on"- For clothing companies, showcase your clothes by showing that they can be dressed up or dressed down. Uniquely, TikTok has a "For You" page where clips are directed for individuals based on previous views. A business might use this feature by showing how the clothing fits certain body types. Since the pandemic, most try-on areas are closed at stores. Users on TikTok are finding similar body-type influencers and stores to help determine the sizing and the overall look of the clothing item.
Go "Live" and broadcast an opening day event or a giveaway!
These possible small business posts can help boost viewers and traction on your TikTok profile. Each post can allow interactions between the business and the potential customer. TikTok users can "duet" a video or share their newest purchase and mention your store. By checking "allow comments", customers can give feedback, ask questions, and of course, sing your business's praises!
Fun facts: TikTok was created in 2016 and now has 680 million active monthly users! TikTok has been downloaded 2 Billion times on App Store and Google Play. Not convinced yet that's it's increasingly popular? TikTok was the MOST downloaded app in 2019 with 33 million downloads.
Source: https://www.oberlo.com/blog/tiktok-statistics 
Tips & Tricks:
On the TikTok app, the social media marketing employee can link your E-commerce website and social media profiles making it easy for users to find.
No need for fancy video cameras, all editing and recording can be done through your smartphone.
The background of your video matters as much as the focus of the video itself. Be sure to clean and create a visually appealing background. A fun backdrop for all of your videos is an easy fix for this!
TikTok makes it simple to monitor your views, likes, and followers! Each video shows how many views, likes, and comments.
Use a ring light for better lighting and angles!
TikTok is an excellent tool for advertising your business and it's user-friendly, no need to be an influencer. ANYBODY can go TikTok viral! Make your business dreams come true by downloading TikTok today!
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