Information from this blog post was obtained from Hootsuite, Semrush, and Sproutsocial.
There is no reason to ever question your value as a social media marketer. I am here to tell you exactly why that statement is so true.
Statistics Don't Lie
Numbers simply never lie. When it comes to social media marketing, Hootsuite has the numbers that will prove its value as a marketer.
- Just in the next 5 years, the amount of people expecting to join the social media world is jumping from 3.6 billion to 4.4 billion.
-In this year, 2022, ad spending will go over $173 million.
-Just video ad spending will jump to $24.35 billion and overall grow by 20.1%.
-Instagram will even bring in close to $16 billion on story ads. This is just on one platform.
-According to Sprout Social, consumers that learn about new brands on social media is at a whopping 55%.
-Businesses that use social media data to make business decisions is at 72%.
-80% of businesses think putting extra money into social media marketing is not only worth it, but now a priority.
If you are a numbers person and like pure evidence, you could probably stop reading right here. Those numbers are HUGE, and show exactly why social media marketing is taking over, but why not find out a few more reasons why your career is so valuable? Everyone loves to have worth, so let's just keep reading.
Unique Characteristics of Social Media Marketers
Everyone has unique characteristics, whether it be as a friend, family member, or employee. Just like everyone else having those unique characteristics, so do social media marketers. We have some so strong that businesses make it a priority to add us in as a position; and if they don't...well after reading this, they might just change their mind.
- According to Semrush, marketers have a wider range of skills. Whether it be data analysts, web designers, or content writers, marketers have it all.
-More access to other tools and programs that your company was not even aware of.
-You will get a unique and out-of-the-box opinion on your company's next money move.
-Marketers have more experience with trial and error in the industry.
-Marketers not only grow your business, but continue to engage with the public through social media for you to grow relationships.
Marketers have a lot to offer to a business or company, and it is continually proven over and over again. I could go on and on about the benefits of social media marketers, but these are some of the main points that stand out. Hopefully, by now I have convinced you to either hire a social media marketer or if you are one to make sure you know your worth. Never look past this industry.
Resources
Demorest, J. T., & Labbate, C. (n.d.). How to hire a Marketing Agency for your business (4 steps). Semrush Blog. Retrieved April 25, 2022, from https://www.semrush.com/blog/hire-a-marketing-agency/
7 statistics that prove the importance of social media marketing in business. Sprout Social. (2021, August 18). Retrieved April 25, 2022, from https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/
56 important social media advertising stats for 2022. Social Media Marketing & Management Dashboard. (2022, March 21). Retrieved April 25, 2022, from https://blog.hootsuite.com/social-media-advertising-stats/
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