Information in this blog post was obtained by Hubspot, Hootsuite, & Social Media Examiner.
To increase your Instagram following, you need to post content that your followers actually want to see. However, if you don't upload your content at the right time, most people will never see it. So how do you figure out the best time of day to post? The best way to figure out when to post on Instagram is to analyze the timing of your posts.
You can see in the image below that the darker squares are the most popular times to post on social media. During the weekdays, peak times are between 11 a.m. and 2 p.m., while nights and weekends are more likely to see participation.
As a result, posting when your audience is most engaged is the best strategy. Instagram's algorithm takes precision into consideration, but perhaps not as much as it used to. Regardless of when your target audience is most active on the app, your content must be one of the first ones published each day if you want to be seen by them.
1. Instagram Posts Around The World
Another factor to keep in mind is location. The best time to post to Instagram depends on a variety of factors, including geographical location. When it comes to audience behavior, time zone differences can have a big impact.
The best way to get the most engagement is to find out what times work best for your specific audience, rather than relying on the posted times in your area as a guide.
2. Scheduling Instagram Posts for the Best Time of Day
Once you've determined when and how to publish on Instagram based on when your target audience is most active, the next step is to schedule your Instagram posts for the most effective times of day to maximize their effectiveness.
One of the most important reasons to schedule future Instagram posts in advance is to ensure that you're posting at the most appropriate times on the platform's timeline.
You can't just post whatever you want on Instagram in 2022 if you want to be successful. Strategy and action plan are essential. It is possible to grow your Instagram audience, gain new followers, and even drive traffic to your website if you plan ahead and post at the best time of day for you.
Resources
Coleman, Basha. “When Is the Best Time to Post on Instagram in 2022? [Cheat Sheet].” HubSpot Blog, 1 Apr. 2022, https://blog.hubspot.com/marketing/instagram-best-time-post
“The Best Time to Post on Instagram in 2022, According to Experts.” Social Media Marketing & Management Dashboard, 1 Apr. 2022, https://blog.hootsuite.com/best-time-to-post-on-instagram/
By. “How to Optimize Your Instagram Posting Schedule : Social Media Examiner.” Social Media Examiner | Social Media Marketing, https://www.socialmediaexaminer.com/how-to-optimize-instagram-posting-schedule/
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