Information for this blog was obtained from Sprout Social and Hubspot.
With over 400 million active users monthly, Pinterest is a distinctive social media site that has gained popularity over time. The visual and search-based nature of Pinterest makes it stand out from other platforms by enabling users to find fresh ideas and inspiration through imagery and keyword searches.
A strong Pinterest presence may benefit your company in attracting customers to your website, raising brand recognition, and eventually generating leads and sales. Increasing the exposure of your material on Pinterest will increase the likelihood that potential clients will locate your goods or services.
Along with offering a search feature, Pinterest is a very shareable site; users frequently send their boards and pins to friends and family. This makes it a powerful word-of-mouth marketing technique that can help you increase your reach. Creating excellent content, improving your profile and boards, and interacting with other users are all essential components of a planned approach to growing a significant Pinterest follower. By increasing your Pinterest following, you may access a massive audience of active users looking for ideas and inspiration and, as a result, expand your brand.
For businesses looking to grow their audience on Pinterest, here are 7 strategies to employ:
1. Optimize Your Pinterest Profile
Optimizing your Pinterest profile is crucial in building a solid presence on the platform and attracting new followers. By optimizing your profile, you can make a positive first impression on users and showcase your brand and products in the best possible light. Here are some tips for optimizing your Pinterest profile:
Use a high-quality profile photo: Because it is the first thing consumers see when they visit your profile, it must be as high-quality and visually appealing as possible. Use a clear, high-resolution image that accurately portrays your brand and is easily identifiable.
Create a fascinating bio: Your bio is your chance to introduce yourself to users and tell them about your brand. To help visitors find you in search, use clear, succinct language to explain your brand, products, and services, and use relevant keywords. For instance, according to Hubspot, content creator Chelsea Clark added the keyword "plant-based health" to her Pinterest profile, making her content more likely to appear for users who search for "plant-based" on Pinterest.
Link your website: Include a link to your website in your profile so that users can find and visit it. This can boost traffic and sales to your website and increase your visibility on the platform.
Create well-organized boards: Organizing your panels in a clear and easy-to-navigate manner will help consumers discover and engage with your material. Use clear, informative board names and structure your boards logically to help viewers learn the content they want.
2. Create High-Quality, Visual Content
Pinterest is a highly visual platform, so it is essential to create high-quality visual content that will catch users' eyes as they scroll through their feeds. This includes images, graphics, and visually appealing and informative videos. You can also use Pinterest to create and share infographics, which are highly effective for conveying complex information in a visually appealing way. Here are some Pinterest techniques for developing high-quality visual content:
Use high-quality photographs: Use high-resolution clear, vibrant, and well-lit images. Avoid utilizing grainy or low-quality pictures, which might detract from your content's overall effect.
Use vertical images: Vertical images perform more effectively on Pinterest because they take up a larger area on users' devices and are more visually appealing. Sprout Social recommends maintaining a 2:3 aspect ratio (for example, 1000 x 1500 pixels).
Use text overlays: Adding text overlays to your photographs may convey critical facts or messages while making your material more visually appealing. Use legible typefaces and keep your material brief and to the point.
3. Use Relevant Keywords
Keywords are important for optimizing your content for search on Pinterest. Make sure to use relevant keywords in your pins and boards, as well as in your profile and board descriptions. This will help your content appear in search results for related topics and increase the chances that users will discover your content. HubSpot recommends incorporating a couple of relevant keywords in your Pinterest name to increase the likelihood that your account will appear for interested searchers.
4. Pin Regularly
Consistency is key when it comes to growing your Pinterest audience. Make sure to pin regularly, ideally multiple times per day, to keep your content fresh and visible in users' feeds. You can use a scheduling tool like Tailwind to schedule your pins in advance, which can save time and help ensure that you're consistently sharing new content. Here are some pointers for creating pins on Pinterest regularly:
Schedule your pins: Schedule your pins using a scheduling service such as Tailwind or Hootsuite. This might help you stay organized and guarantee you're regularly adding new content to your boards.
Repurpose current material: Create pins from existing blog or social media content. This will assist you in saving time and ensuring your Pinterest account is continuously updated with new content.
Make a content schedule: Make a content schedule outlining the subjects and themes you intend to cover on your Pinterest account. This can help you remain organized and create content consistent with your brand and connects with your audience.
Re-pin frequently: Hubspot recommends that it is critical that you re-pin frequently. Consider re-pinning from the "Explore" and "Trending" pages. The more you re-pin and interact with other boards, the more probable your reach will grow.
5. Join Group Boards
Group boards are a great way to increase the visibility of your content on Pinterest. Joining group boards in your niche or industry can help you get your content seen by a wider audience and can help you connect with other users and businesses in your industry. Make sure to follow the rules and guidelines of each group board and contribute high-quality content relevant to the board's theme.
6. Promote Your Pinterest Account to Grow your Pinterest Audience
Promoting your Pinterest account on other social media platforms, as well as on your website and email marketing campaigns, can help increase your visibility and drive traffic to your Pinterest profile. Make sure to include social media icons on your website and in your email signature. Share your Pinterest content on other social media platforms to encourage your followers to follow you on Pinterest.
Promoting your Pinterest account is vital to building your audience and visibility on the platform. By efficiently advertising your account, you can attract new followers, drive website traffic, and raise sales and earnings. Here are some ideas to help you promote your Pinterest account:
Include the Pinterest follow button on your website: A follow button allows users to easily track your account and remain up to speed on your latest material. Ensure the following control is visible on your site, such as in the header or footer.
Promote your Pinterest account on social media: Cross-promote your Pinterest account on social media to reach a larger audience and gain new followers. Share your most recent pins and boards on social media networks such as Twitter, Facebook, and Instagram, and urge your fans to visit your Pinterest account.
Collaborate with other Pinterest users: Working with others in your niche can help you reach a larger audience and gain new followers. Consider forming group boards with other users, requesting them to add their content, contacting influencers in your niche, and encouraging them to share your content with their following.
7. Analyze Your Results
Finally, analyzing your results on Pinterest is crucial to see what's working and what's not. Use Pinterest analytics to track your engagement, followers, and reach, and use this data to adjust your strategy as needed. Pay attention to which pins are performing well, and create more similar content in style and format.
Analyzing your Pinterest results is a critical step in expanding your following on the platform. You may make more informed judgments about optimizing your content and engaging with your audience by monitoring your performance and learning what is and isn't working. Here are some pointers for properly assessing your Pinterest results:
Use Pinterest Analytics: Pinterest Analytics is a fantastic tool that may provide extensive information into your platform performance. Track your impressions, interaction, and audience demographics, and find your top-performing pins and boards.
Tracking your follower growth: this can help determine how your content and engagement initiatives resonate with your target audience over time. Use Pinterest Analytics to track your follower growth and detect patterns or trends.
Analyze your engagement metrics: Repins, clicks, and saves can provide helpful information about how users interact with your material. Use Pinterest Analytics to monitor these stats and determine which pins and boards receive the most attention.
In conclusion, growing your Pinterest audience requires a combination of strategies, including optimizing your profile, creating high-quality visual content, using relevant keywords, pinning regularly, joining group boards, and engaging with other users.
By implementing these best practices and continuously refining your strategy based on your results, you can grow your Pinterest audience and expand your reach on the platform. Remember to monitor your results, stay consistent with your strategy, and engage with your audience to build lasting relationships and grow your brand.
Continue to grow your knowledge about Pinterest business; there is always more to learn, so don't miss out and check our 3 Tips for Optimizing your Business on Pinterest.
Disclaimer: No AI was injured in the production of this content. AI (ChatGPT) was used as a tool to supplement, enhance, and make suggestions in writing this blog post.
Resources
Alfred, L. (2022, April 26). How to get followers on Pinterest: 25 tips for 2022. HubSpot Blog. Retrieved April 23, 2023, from https://blog.hubspot.com/marketing/how-to-get-followers-on-pinterest
West, C. (2022, July 15). 9 clever ways to maximize the value of Pinterest for business. Sprout Social. Retrieved April 23, 2023, from https://sproutsocial.com/insights/pinterest-for-business/
Comments