Information in this blog post was obtained from Neil Patel, Hootsuite, and SEMrush.
Staying ahead in marketing demands using the appropriate tools to maximize creativity, productivity, and strategy in today’s fast-paced technology world. From creating engaging content to overseeing campaigns across several platforms, marketers require tools that increase productivity and guarantee successful outcomes. These four big guns of the marketing industry, Grammarly, Notion, ChatGPT, and Hootsuite, are what keep us ahead in this technological age.
ChatGPT
A great tool for marketers is ChatGPT. It's an AI chatbot with human-like response capabilities to answer questions and demands. It employs a conversation format that lets you and the AI discuss whatever topic you type in the chat. It is a tool that can help you when you are not feeling creative. You can tell it exactly what you need from the tool. You can work more productively while still generating original, creative, and authentic content.
One more wonderful feature of ChatGPT is that you may customize the chat bar's tone to help you express your ideas or get assistance when you're stuck. You can put in an "angry tone," "passionate tone," or "happy tone," for instance, and it will generate the right tone for you. From a survey from Hootsuite, LinkedIn said that 46% of social media managers use ChatGPT for ideation, 39% for copywriting and 4% for creating monthly content schedules (Hootsuite, 2024).
If you think about it, that is a lot of the content you see when you are on one of the social media posts you go on. ChatGPT is a groundbreaking tool for marketers trying to improve their social media tactics. It is very important to create posts that connect with readers on many different platforms due to its speedy and creative material development.
Grammarly
Grammarly is a powerful writing tool that can help users improve their grammar, spelling and writing styles for their post. It offers recommendations and changes to enhance tone and clarity and functions across a variety of the platforms. If you get stuck while brainstorming, Grammarly has a tone detector that you can use to help you refine how you talk to the audience.
It also offers alternatives to words or phrases to help you in refining and expanding upon your initial thought. Uncertain sentences are highlighted in the correct form to make you reconsider and improve that sentence or phrase. One thing about grammarly that is unique is that, if you have the paid subscription that is one of the premium features, it also can detect plagiarism which can help you in the development of different ideas. Marketing creators or editors need to use Grammarly because it can correct typos and grammar mistakes that you might overlook. Marketers can present professional and credibility to their audience by using Grammarly to ensure that their social media postings are error-free, polished, and clear.
Grammarly helps marketers create engaging messages that grab the reader’s attention and encourage them to interact by the tone and word choices. Because that is what you are there to do, it is always a good thing to have proper spelling and the appropriate style and tone when it comes to your material. The more you get people engaged, the more you will be successful in your posts or blogs.
Notion
Notion is an adaptable platform that can greatly improve your marketing efforts by organizing your data and campaigns. With just one smooth workflow, you can use it to develop marketing strategies, monitor key performance indicators, and make dashboards that show your objectives and results. Marketers may set up campaign strategies, content calendars, and timelines by using pages with flexible templates, which helps to ensure that each aspect of your marketing initiatives is coordinated. Because Notion allows for real-time changes, comments, and feedback, teamwork with marketing teams becomes very effective.
If you create an email campaign or manage social media content, Notion task management capabilities let you assign tasks and track results. It assists marketers by establishing due dates, checklists, and spreadsheets within itself. For example, it provides an editorial calendar that is completely customized to help you manage the content on your blog or content. All you have to do is fill it out with the titles of your posts and any information about the sort of content and target audience. Notion is really organized and user-friendly, which is always a plus.
I use it frequently for my classes and due dates. I like that Notion offers a variety of templates and formats, as well as the option for you to create your own. One thing I’ve noticed recently about Notion is that it added a tab called “Notion AI,” which allows you to get answers from AI specifically for the workspace that you’ve made in Notion. Just another AI feature that can help you with any of your posts.
Hootsuite
Designed to assist organizations and marketers in effectively managing many social media accounts from a single dashboard, Hootsuite is a strong social media management software. It has an array of tools you can use to improve the process of planning, publishing, and keeping an eye on material on several social media accounts like Instagram, Tiktok, Facebook, LinkedIn, X (formerly known as Twitter), Pinterest, and Youtube. Hootsuite’s straightforward user interface and wide range of functionality have made it a popular choice for businesses looking for managing their social media marketing advertising.
Hootsuite is an excellent resource mostly because it can handle several social media accounts, which is something you will need as a marketer because you will have a lot of social media platforms to keep track of. With the help of Hootsuite, marketers can keep an eye on the reputation of their brands and react swiftly to user interactions by tracking keywords, hashtags, and mentions in real time. Another important aspect of Hootsuite is that you can collaborate within your marketing team. Team members can assign tasks, work on campaigns together and organize work. Being able to manage many different accounts, study and look at data, and schedule posts makes it an essential tool for any marketer looking to enhance their approach to any social media platform you need.
For more information about tools that can help assist you in marketing, click below to read my colleague, Oona Long's, article.
Wishing you the best of luck in your marketing career!
Resources
Semrush. (n.d.). The SEO, SEM, PPC, and content marketing blog. Semrush. https://www.semrush.com/blog/
Rayson, S. (2023, September 7). How social media can increase customer advocacy: 6 examples. Hootsuite. https://blog.hootsuite.com/how-can-social-media-increase-customer-advocacy/
Semrush. (n.d.). SEO, SEM, PPC, and content marketing blog. Semrush. https://www.semrush.com/blog/
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