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Mastering Marketing in Facebook Marketplace

Updated: Apr 20, 2021

Have you ever posted an item for sale on Facebook Marketplace? Did it sell?


Instead of selling products on Etsy, some small business owners that sell personalized or unique items have begun to list their products on Facebook Marketplace. These small business owners are highly talented and creative in making home decor, personalized items, jewelry, furniture, and other miscellaneous items. They have talent in making the product, just not the marketing part! This article hopes to help designers post their designs in order to sell and make a profit!




Create a new Listing on Facebook


  • Post images of the product for sale.

  • Determine a price for the item

  • Enter the product name.

  • Describe the item include colors and size.

  • Confirm your location and select a category.

  • Ensure Facebook Pay is set up in your account.

  • Highlight the product! Sell it! Why is it so great?







The Facebook Marketplace listing should be free of spelling mistakes, grammatical errors, and be as clear as possible when describing the product.



Selling, Shipping, & Meeting:

Interested buyers will direct message you about the item, probably something along the lines of, "Is this available?" Respond politely and answer any questions to the best of your ability. This communication between customer and seller is crucial as the buyer might become uninterested if the seller's responses are delayed, sketchy, or comes across as uninformed about the product. The buyer may opt for shipping but most Facebook Marketplace meetups are local. This should be in a public area for safety reasons.













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