Mastering Instagram Engagement
- Conner Lanning
- Apr 14
- 5 min read
Updated: Apr 15
Introduction
Have you ever wondered how companies are just so effective when it comes to Instagram engagement and how they know what to say and when to say it? Well, there you have found the right blog because today we will be discussing some very important tips to increase Instagram engagements through the AEIOU method. How to effectively engage your Instagram audience through major influencers using two Instagram engage tips called the influencer pods and the influencer giveaway. The final topic that we will discuss in this blog post is how to use these Instagram engagement methods and turn them into conversions through the process of creating effective content, using influencers to get more engagement on your and their social media, and following your KPI’s to reach your goal of having a high Instagram engagement rate which is key in marketing on Instagram.
AEIOU Method
When it comes to trying to engage your audience on social media, there are a ton of different ways to go about it, but Barry Feldman, a content marketing specialist, came up with one of the most effective ways to do so, called the AEIOU method. The AEIOU method is an ask for help, e-expression, I-Incentives, O-offer, and finally U- utility. If you were to follow this strategy, you would see your engagement levels reach new heights. Stands for asking for help, which is a very effective way because you can get feedback for your current products, give your company ideas for new products, and get feedback from your services. You can do this by posting pulls, holding contests, or posting questions on social media. E stands for expressions, which means it encourages your audience to create user-generated content expressing themselves with your brand. One way you can help incentivize is by offering to upload content, using hashtags, and showcasing your customers on your page. Having your audience create user generated content like this is very effective because it creates a sense of trust and belonging in your brand, creating a group of lifetime customers that will be very loyal to your brand. It is for incentivizing your audience and is very important because it will motivate your audience to continue to fill out your pulls, surveys, and reels on social media, and it gives them a sense of value showcasing that you care about them and their time. O is for the offer, and it is great to increase engagement by offering coupons, deals, and memberships for your audience that is constantly engaging with your social media content, which again will motivate them to continue engaging with your Instagram account. The final part of the AEIOU process of Instagram engagement is U, which stands for utility. Basically, the utility section is the value you provide to your audience through useful materials like videos, infographics, and blog posts. The AEIOU process is a very effective way to increase user engagement on Instagram and provides you with wonderful tips and tricks needed to market on social media.
How to Use Influencers to Increase Engagement
When it comes to increasing engagement on Instagram, using influencers is a great way to boost it. Ryan Bonnici, a globally known digital marketing, social media, and business expert, shared with us the following about how they are increasing engagement on Instagram with influencers. Ryan Bonnici talks about the influencer pod. Which is a group of known influencers that share ideas and content about your company with each other. The reason this is very effective is that people are more likely to comment on a post that involves an influencer that they connect on a personal level with. What Ryan found after doing the blog pod for a few months was 10-20 more likes and comments. Another way to increase your engagements on Instagram is to have these influencers host contests and giveaways. You can either have them like and comment on a video or take a quiz/poll in order to improve your product or service and just overall give you new marketing ideas. People will be more likely to engage with our content if we use well-known influencers, and if you do it the right way you can, it can be a very effective way to maximize Instagram engagement. Influences are great for fostering conversations around your brand and increasing loyalty and can be very helpful in creating the content you make, which is why it is very important to utilize them in your social media marketing efforts. You just have to make sure that the influencers you choose match your mission statement and are a good fit for your target audience.
How to Convert Likes, Comments, and Polls into Conversions
The final section of this blog post will talk about how to convert those likes, comments, and polls that you have gotten using the AEIOU method and the use of influencers to convert more conversions. Firstly, let’s talk about why social media is such an effective way to market and maximize customer engagement here is the same data that Kristin Baker, a very successful marketing manager, has come up with through marketing research” "83% of marketers increased exposure for their business.73% of marketers increased traffic.65% of marketers generated leads.62% of marketers developed loyal fans.52% of marketers increased sales” Social media marketing is very effective because it is really good at generating leads, increasing sales/traffic, and will increase the overall exposure of the company. To successfully convert likes, comments, and polls into conversations and create those lifelong loyal customers, you need to know your customers, get a good idea of your key KPIs, create fun and engaging content with your influences, and advertise your message, and the product it an effective way. Doing this will increase brand awareness and loyalty and make your target audience trust your company more, helping you create lifelong customers and increasing your Insta interactions overall, making your company a lot more effective when it comes to Instagram marketing as well as keeping your Instagram interaction very high.
Conclusion
In conclusion, having a high Instagram engagement rate is a very important aspect of marking on Instagram today, and this blog provided you with some key engagement tips and tricks on Instagram, like using the AEIOU method of engaging your audience. Again, the AEIOU method is an ask for help, e-expression, I-Incentives, O-offer, and finally U- utility. Then we talked about how influencers are a very effective way of engaging your Instagram audience through the influencer pod and promoting influencer giveaways and contests. Last but not least, how to use your Instagram engagements to create conversations and help get those desired lifelong loyal customers that are a very important aspect of Instagram marketing.
References
Baker, K. (2025, April 2). Social Media Marketing Mastery: How to Turn Likes into Loyal Customers. HubSpot Blog. https://blog.hubspot.com/marketing/social-media-marketing
Bonnici, R. (2017, August 8). How We’re Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment. HubSpot Blog. https://blog.hubspot.com/marketing/influencers-social-media-experiment
Feldman, B. (2021, December 14). 5 Proven Social Media Engagement Strategies. HubSpot Blog. https://blog.hubspot.com/marketing/proven-social-media- engagement-strategies