Information in this blog post was obtained from Hubspot Marketing Blog, Sprout Social, and Social Media Examiner.
One day I was sitting in a meeting listening to a panel of Human Resource professionals. I found myself thinking if only there were a way that I could market myself to them. My product needed a way to get out there, but how? LinkedIn is how. The best way to connect and grow your social network with other business professionals is below:
LinkedIn Marketing in General
Many people wonder what LinkedIn marketing is and how do I use it? According to the author of the Hubspot article, LinkedIn marketing "is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website" (Hubspot, 2021).
LinkedIn is a different type of marketing. Knowing how to post on it can make or break the reputation of your product. There are several tips, including a guide on Hubspot's website. Check out the article on Hubspot for the Free Guide here.
Features
You deserve to control your posts. Sprout social talks about the LinkedIn features you need to know that you did not before. By looking at the step-by-step article, you can find a lot of necessary information. First is the ability to control who sees your connections. Second, how to view profiles in private mode. Third, how to segment your audience using showcase pages. Figure out how to do these three things and eight others here.
Hashtags are an interesting and exciting way to connect with people. When we see hashtags, it is typically on Twitter and occasionally on Instagram. However, hashtags are an excellent thing to focus on while using LinkedIn. Following hashtags can be used to your advantage by following the exposure tips here.
You can see from the picture above that you can follow particular hashtags. These hashtags can be managed to determine which is best to use. Hashtagify.me is a site where you can vet popularity. This site is one where there is a free or paid option. Using resources to your advantage is something many people highly suggest. Check out my colleague Jessica Nikkel's article here for more information on how to grow your LinkedIn audience.
Resources
Mcfadden, D. (2018, Jul. 24). How to Maximize Your Exposure With LinkedIn Hashtags. Social Media Examiner. Retrieved April 19th, 2022, from https://www.socialmediaexaminer.com/maximize-exposure-linkedin-hashtags/
Zantal-Wiener, A. (2021, Oct. 4). The Beginner's Guide to LinkedIn Marketing. Hubspot. Retrieved April 19th, 2022, from https://blog.hubspot.com/blog/tabid/6307/bid/23454/the-ultimate-cheat-sheet-for-mastering-linkedin.aspx
Zote, J. (2021, May 13). 11 Powerful LinkedIn Features You Didn't Know About. Sprout Social. Retrieved April 19th, 2022, from https://sproutsocial.com/insights/linkedin-features/
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