Information for this blog was curated from Social Media Examiner, HubSpot Blog, and Social Media Today .
Daniel is a newly graduated Social Media Marketer who just scored his first job! He can become overwhelmed with the complexity of Social Media Marketing. We are going to give Daniel a few tips he can use to bring himself back to the basics of Social Media Marketing.
Act 1: Start Slow
According to the Social Media Examiner, there are many different social networks to choose from, but sometimes the best idea is to pick 1 or 2 to master before jumping headfirst into too many different networks at the same time. It can be easy to become overwhelmed by the plethora of different networks, but starting slow will allow you to learn the differences and the things that are similar between the networks.
Key Advantages:
Targeting the most effective network for a specific brand will create the most success.
An audience from one Social Media network can be leveraged to follow a brand on a different Social Media Network once on is established.
Simplicity is key when starting a brand.
Act 2: Understand the Power of Hashtags
A simple Social Media Marketing tool that can be utilized on almost all platforms by a new Social Media Marketer is hashtags. Hashtags have been used since the inception of social media and are key to getting clicks and views. There are many examples of great use of hashtags by companies in advertising that are great examples of exactly the power of hashtags.
Key Advantages:
Hashtags will instantly link your post to thousands of posts of the same topic.
Likeminded people will see your post if they search your hashtag, adding reach to your post.
Picking a hashtag that fits your brand and stick with it as thing hashtag will become associated with your brand.
Act 3: Organize and Schedule
It can be overwhelming managing multiple social media accounts at once, so learning how to schedule and organize posts is essential. To mitigate this and be successful, scheduling posts and organizing posting schedules is essential.
Key Advantages:
Apps such as Sendible allow for the scheduling of posts across all social media platforms and congregate all posts into one spot.
Scheduling posts will make posting more simpler and more feasible for new marketers.
Conclusion
Undoubtedly Social Media Marketing can be overwhelming at first, especially for a beginner. Following these tips can help keep it simple. Understanding that not every platform needs to be a home run right away will help Daniel create a good base as he starts to grow a brand. Using hashtags is a small tip that can greatly help boost Daniel's reach as he begins to build a brand. Daniel can also use Social Media managing sites to help streamline his posting process. Using these tips will help kickstart Daniel's Social Media Marketing career!
For more information on Simplifying Social Media Marketing click here.
Resources
5 ways automation can keep social media managers sane. (n.d.). Social Media Today. Retrieved September 26, 2023, from https://www.socialmediatoday.com/spons/5-ways-automation-can-keep-social-media-managers-sane/646498/
A Simple Guide to Using Hashtags on Twitter [Infographic]. (n.d.). Blog.hubspot.com. Retrieved September 26, 2023, from https://blog.hubspot.com/marketing/twitter-hashtag-tips
How to get started with social media marketing. Social Media Examiner. https://www.socialmediaexaminer.com/get-started-with-social-media/
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