This post was originally published on (11/05/2021) and was updated on (05/03/2023)
A little birdie suggests you join the 8th most popular social media network.
Twitter users are more passionate, informed, and feel more strongly about brands aligning with culture than the general population. Connecting with your audience on social media might seem simple, but it’s complex. With only 280 characters to work with (or 4,000 if you are subscribed to Twitter Blue), selling on Twitter takes some skill and practice, but it’s a viable platform for growing your business that is worth the effort.
Visual assets help complement an informative tweet. Upload a chart or infographic or reinforce an inspirational message with a stunning photo. A video can help you capture and hold attention.
What can I sell on Twitter?
The short answer is Anything! There’s a lot of business to be done on the internet across many channels and there are people looking for what you are selling. To tap into your niche and sell on Twitter as the pros do, follow these best practices:
1. Interact with your audience
Social media was created for people to be social, so don’t be shy! Respond to your mentions and retweets, do Q&A sessions, host Twitter spaces, and be active with your followers and other relevant people in your industry. This helps build interest and trust that will encourage your audience to participate in the conversation, too.
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2. Share things your market is interested in
Don’t make all your tweets about what you are selling. Users are more likely to follow you if you share content they want to see and posts they can relate to. The more profile views you get, the more potential leads you’ll have.
3. Monitor your company’s reputation.
Keep track of what users are saying about your business online with routine social listening. Anytime you or your product is mentioned, pay attention to what is being said so you can hear how your brand is being talked about. Analyze the information to translate what might be preventing leads from becoming customers.
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4. Be consistent
The Twitter algorithm favors users who tweet frequently and consistently. To help you do this, there are a lot of social media management tools that allow you to schedule posts in advance. This way, you don't have to jump on Twitter every day and think of something new and insightful to say. A scheduling app can keep your Tweets consistent, which means your leads will stay consistent, too.
5. Take feedback
Don’t just watch what users are saying about your business or your product, actually listen. Customers who have had a negative or positive experience may voice their opinion on Twitter. Take the free feedback you would usually need to pay a focus group for and apply changes that can improve your customer service and sales.
“Twitter gives people a platform to discuss trending topics that they feel strongly about, which creates a very engaged audience for us to reach — whether organically or with paid ads.” - Jenny Broekemeier, Paid Social Manager at MANSCAPED, Inc.
6. Stay updated on industry news
Stay on top of changes in your industry by checking Twitter frequently. For example, if you heard that your competitor made a big announcement but you don't know the details, search on Twitter to find out the details. Twitter's real-time updates are great for getting wind of big news before it's made public. This insight will inform you of ways to make gains on the competition.
If you’re not advertising on Twitter you’re missing out on its monetizable daily active users (mDAU) of 237.8 million people. When advertising on Twitter follow the steps below.
Have a plan.
Determine which trends and hashtags will benefit you.
Build a great profile.
Establish a personality.
Connect with influencers or relevant followers.
Mind your following-to-follower ratio.
Don’t be afraid of promotions
Use Twitter Effectively as a Selling Tool
Different social media platforms require different strategies to be effective. Twitter is focused is primarily focused on text, and Instagram is focused on media. Consider the unique aspects of Twitter as a platform, how they can fit into your business, and then use them to your advantage as you’re developing a marketing strategy.
For more information on how to use Twitter to help your business succeed check out this article.
Resources
Beveridge, C. (2022, December 20). The Complete Guide to Twitter Marketing in 2023. Social Media Marketing & Management Dashboard. Retrieved April 17, 2023, from https://blog.hootsuite.com/twitter-marketing/
Mirman, E. (2021, November 3). How to sell on Twitter with these 13 tips. HubSpot Blog. Retrieved April 17, 2023, from https://blog.hubspot.com/blog/tabid/6307/bid/5209/5-ways-sales-people-can-use-twitter.aspx?utm_campaign=Marketing+Blog+-+Daily+Emails&utm_medium=email&utm_content=177539019&utm_source=hs_email
Twitter. (n.d.). Twitter Business Basics. Twitter. Retrieved April 17, 2023, from https://business.twitter.com/en/basics.html
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