Information in this blog post was obtained from hootsuite.com, socialmediatoday.com, and semrush.com.
Students graduating college have to act fast to learn about AI before entering the professional world. Companies want to hire the most well rounded and qualified students out of college that can bring new ideas and experiences to the table. Technology is quickly evolving. Businesses that fail to adapt to the changing world around them find themselves falling behind until they are obsolete. AI is the newest tool available to professionals who are looking to make an innovative splash in the social media marketing place. Since AI is relatively new to everyday social media practices, many find themselves wondering how to use AI effectively. In this blog post, you'll learn how AI can generate content easily and effectively.
Social Listening
An important factor to consider for any social media marketer is social listening. It is paramount for a brand to understand what people are saying about them on various social platforms. In the past, social listening was an extensive process that included:
searching platforms individually for topics, and compiling and sorting results of your target audience manually. AI has revolutionize this process by automating the collection and analysis of this data. AI listening scans social networks for keywords and specific phrases. AI listening can find millions of company mentions very quickly and accurately through the use of natural language processing. Understanding even the slightest differences in language can help AI to locate brand references even when the brand name is not used.
Once this information has been collected, AI can identify trends and patterns and relay them in understandable forms in real time. AI translates the context and tone of mentions whether it is positive, negative, or neutral. This is then converted to easy to act on language for analysts, social media marketers and digital marketing managers. The best AI social listening tools can also detect brand mention spikes, determine cause of spike, and predict possible future spikes.
Visual Content
Visuals are essential to almost all social media content. Visual content can help your business stand out among competitors and draw in viewers and potential clientele. Using imagery is a great way to break up text to make content more retainable and appealing. Effective AI imagery can communicate moving messages without any text at all.
An important thing to remember about visual content is to consider the story behind the imagery not just the image itself. Your audience will follow the narrative you are trying to depict if the visuals illustrate a concise, clear story from your brand. AI images are created by descriptions you give. Your imagination of the story you want to tell your audience is the power behind AI generated images. The more specific you are in your description, the better AI generated image you will obtain. Be detailed in your description of your desired image including style, composition, color, mood, and other elements. AI generated images can be edited by your feedback. For a fun example, I have used AI to generate an image of a giraffe bowling.
This is pretty close to what I have imagined for my image but not quite. I can edit this image by giving AI more details and feedback. Let's say I want to give my giraffe some bowling shoes to add to the first image.
As you can see, by giving AI more description, I was able to edit it's first image to the image that I desired in no time at all. AI has no trouble generating an image even as obscure as this one. Generated images such as this one save a lot of time as well. It might take a graphic designer or artist several hours to make such images. It is also much less time consuming and more detailed than photoshop.
Social Media Help
AI can be a huge help for social media marketers. AI generated text tools like ChatGPT can be utilized to summarize information and content into social media formats and posts. Social media posts with a lot of information often have the majority of text hidden, requiring viewers to select "see more" to view all available content on Meta platforms such as Facebook and Instagram. To optimize a Facebook post, its best to keep posted content between 25-55 characters due to most social media users not taking the time to click and read all content. ChatGPT and other tools make editing content easy, effective, and time efficient. ChatGPT can give you a summary of key points for the exact character count you need for your post. To learn more about implementing AI into social media, read John Katzen's blog here.
SEO Assistance
Search engine optimization is a key practice to all digital marketers. Generating traffic is the lifeblood of a company website. However, SEO can be a complicated and technical process that can be difficult and time consuming. With SEO being a key source of site traffic and potential site conversions, AI can help webmasters become more efficient in this process. With the guide of a prompt, generative AI tools can create keywords that represent your niche but also inspire content titles, Meta descriptions, and blog post suggestions. AI can then transfer results into tables and graphs to help users determine the best SEO approaches for different queries.
It is important to monitor use of AI tools. Relying on them too much could lead to the sharing of inaccurate information. Also, readers could be unattracted by words or phrases that do not sound genuine or organic. This illustrates the importance of human expertise in all business aspects. AI should not be used to take human jobs, but to assist humans with their job.
Conclusion
AI is the future. Technological innovation is nothing to be afraid of but rather something that should be embraced. Up and coming professionals need to learn how to harness these great tools. AI's job is to make yours easier so you can make effective decisions, designs, and strategies to benefit your business. AI helps with social listening, content creation, social media formatting, search engine optimization, and more. Companies like Meta are striving to continue to make breakthroughs in AI and similar technology. Don't fall behind, stay up to date to be a leader in the ever changing business environment.
Resources
Hutchinson, Andrew. "AI Tips for Social Media Marketers ." socialmediatoday.com, 30 Jan. 2024, www.socialmediatoday.com/news/ai-tips-social-media-marketing-trends/704554/
Loktionova, Margarita. "58 Best AI Tools to Try in 2024." semrush.com, 18 July 2024, www.semrush.com/blog/best-ai-tools/#how-we-select-the-best-ai-tools
Mazereeuw, Ric. "How Does AI Social Listening Work? Tools for 2024." hootsuite.com, 20 June 2024, blog.hootsuite.com/ai-social-listening/
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