Information in this blog post was obtained from the Hubspot blog, the Hootsuite blog, and Social Media Today.
Are you a company that is trying to make your brand viral? TikTok is the new up-and-coming social media that YOU need to get! Marketers use TikTok with influencer marketing, original content, and paid ads (Hubspot). TikTok is a rising social media account competing with Instagram. This social media account is engaging and community-focused which is great for marketers reaching target audiences (SocialMediaToday). Let’s look at some tips and tricks to help promote your brand on TikTok.
Influencer Marketing
One way to get your brand viral is by working with social media creators. Social media influencers are the new celebrities of our world. Businesses can benefit from doing brand deals with influencers. Social media influencers are people who influence others using social media (Newberry, 2022). TikTok is a growing social media platform influencers use to make video brand deals. In 2023, 50% of U.S. marketers will you TikTok for influencer marketing. It would help if you researched their engagement statistics when you make brand deals with content creators. It would be more valuable to reach out to an influencer with a supportive fan base than someone with millions of followers but not as high as engagement. When making a brand deal, reach out to these influencers, you must also look into their fan base and match it with your target market. Influencer marketing might reach a broad audience; however, it could be more expensive. The amount companies pay influencers to post about their products can depend on how big of an influencer they are. In 2022, influencer marketing will hit 4.14 billion dollars and 5.62 billion dollars in 2023 (Newberry, 2022). Influencer make their careers by doing brand deals.
Successful Brands
When looking for inspiration and creativity, check out these popular brands winning marketing in 2022.
San Diego Zoo
The NBA
Dunkin'
The Washington Post
These brands use TikTok creatively to connect with their target audience. For example, people love animals, so San Diego Zoo posts adorable animal videos to bring in customers. The NBA posts funny and exciting videos of their most popular players to bring basketball fans to their games or watch them via television. Dunkin’ used the influencer marketing strategy with famous TikTok star Charli D’Amelio. Charli even has her special drink at Dunkin’ to influence her target market to come to Dunkin’. The Washington Post uses unique and creative ways to share breaking news. The Washington Post brings humor into its posts and entertains the audience (Hubspot). These brands are excellent examples of learning how they showcase themselves on TikTok. Using TikTok is the perfect way to reach your target audience, especially millennials and gen z. These brands used techniques to get engagement and succeeded.
Resources
Bump, P. (2022, July 15). TikTok brands that are winning at marketing in 2022. HubSpot Blog. Retrieved September 19, 2022, from https://blog.hubspot.com/marketing/brands-on-tiktok
Hutchinson, A. (2021, November 2). TikTok provides new, step-by-step guides to creating branded content on the platform. Social Media Today. Retrieved September 19, 2022, from https://www.socialmediatoday.com/news/tiktok-provides-new-step-by-step-guides-to-creating-branded-content-on-the/609359/
Newberry, C. (2022, September 14). Influencer Marketing Guide: How to work with Influencers. Social Media Marketing & Management Dashboard. Retrieved September 19, 2022, from https://blog.hootsuite.com/influencer-marketing/
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