How to Start with Social Media Marketing

Information in this blog post was obtained from Hubspot, Hootsuite, and Neil Patel.

Image courtesy of Media from Wix.

Social Media Marketing is a great way to promote your business and connect with potential customers. Social Media Marketing can help businesses thrive and reach customers in different target groups. However, there are several strategies to becoming a successful marketer. These tips will help you get started in your social media marketing career.

Getting Started

According to Hubspot, it is not necessary, but very beneficial, to earn a degree in marketing. This will help you learn marketing tactics that will be necessary to have a successful career. Internships are also a great way to get started in the social media marketing world. This will help you get a feeling for certain strategies and give you the opportunity to shadow a marketing expert. For more tips on how to get started, go here, to view James Budge's article.

Responsibilities and Skills

Along with any career, there are several responsibilities and skills required to become a social media marketer. According to Hubspot, the responsibilities require promoting your company on social media, participating in online conversations, establishing a customer service platform online, and staying updated on popular trends. You must also have communication, and creativity, while also understanding how to operate all social media platforms.

Getting the Job

Once you have successfully mastered the responsibilities and skills above, the next step is to get a job in social media marketing. On Hootsuite, they list 6 steps to help you obtain your selected job title.

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1. Grow your personal social media platforms: Improving your own personal brand will help you gain followers and connections. This will be beneficial when you begin to market your product. The goal is to encourage your personal followers to also support the brand or product you are promoting.

2. Get a Social Media Certification: There are several different certificates available to complete in social media marketing. This will give you even more insight into how to be successful.

3. Job Search: Using social media can be a critical part of finding a job. LinkedIn is a great way to improve and promote your own personal brand. You will also be able to see what jobs are available.

4. Know what to look for: Knowing what to look for in job postings is a very essential part in job searching. It is important to make sure the posting includes what is all included in the job title. Look for jobs that also will help you grow to become an even better social media marketer.

5. Don’t be Scared to Step Back: It is very easy to want to climb the ladder in your career. This is a great thing, but it is also very acceptable to take a step back and begin a career in something you were not looking for. This can open you to new opportunities within your career.

6. Build a Great Resume: The first impression a potential employer has is based on your resume. It is important to be certain you are promoting your own brand on the highest level. This could make or break your opportunity for the job.

Following Trends

One of the most important things in social media is following trends. You might make daily social media post, but they will not have an effect if it is not up to date on the popular trends. Neil Patel outlines the trends in 2022.

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1. Shorter videos: People enjoy watching short videos that are 30 seconds to 1 minute long.

2. More sophisticated posts: There are several social media posts every day. To stand out, your posts need to be different from other companies.

3. Companies will hire: With social media becoming more popular, companies will begin to hire more social media marketers.

4. Platform Diversity: It is important to post on all social media platforms. This will improve your reach to potential customers.

5. Social Commerce: This means being able to purchase products through social media platforms. It provides a direct link to the desired website and makes it easy to purchase products.

Resources

A. Hirose, B. Cohen, etc. “How to Get a Job in Social Media: 6 Expert Tips for 2022.” Social Media Marketing & Management Dashboard, 23 Aug. 2022, https://blog.hootsuite.com/how-to-get-a-job-in-social-media/.

Decker, Allie. “The Best Marketing Jobs and Careers for You to Pursue in 2022.” HubSpot Blog, HubSpot, 8 Sept. 2022, https://blog.hubspot.com/marketing/marketing-jobs.

Patel, Neil. “Neil Patel's Digital Marketing Blog.” Neil Patel, 2022, https://neilpatel.com/blog/.