Information in this blog was from HubSpot, Semrush, and Social Media Examiner.
More and more social media marketers tend to use blogs to start their marketing. But in the end, blogging is just about creating content. This content will not get any traffic and will not help your business grow. Do you know how to start your blog content writing? Can you help your blog content get some traffic? Follow the strategies below to help your start with new blog content.
Tip 1: Create a Title for Your Blog Content
The blog title is the reader's first impression of the blog content. Even the blog title is automatically included when readers share the blog link. It also means that the blog title is attractive enough for readers to read the rest of your blog in order to get more traffic.
Blog Titles Should Follow 3 Principles:
The blog's title should be consistent with the article's content. The blog's title should be authentic and consistent with the article's content. If you express too much content in the title that is not in the article, you will lose the reader's trust in the article and doesn't drive substantial traffic.
The blog title should be simple and easy to understand. The blog title should not be too novel and exaggerated so that the audience does not know what you are trying to express.
Blog titles can simply summarize the content of your articles. We all know that film companies will summarize the movie and attract the attention of the audience through a short film or a few short words before showing the movie. And people are eager to know the storyline of the movie before watching the movie. And the theme of the blog is like playing the short film before the movie. If the theme of the blog can better summarize the content of the article, it can better attract the attention of the audience and make the audience read more patiently.
Tip 2: Create Keywords for Your Article Content
There are many competitors for your blog on social media. And the reader's attention is limited, you need to extract keywords for your blog post, which will better grab the reader's attention. At the same time, these keywords are like pearls, you need to connect them with a thread to ensure that your topic does not change direction.
3 Ways to Help You Find the Right Content Keywords:
Use brainstorming to develop your keywords. For example, you think your content needs to arouse the emotional resonance of readers and what kind of emotions they need, surprise, sadness, happiness, and disgust. When using brainstorming to create keywords, you also need to screen these keywords again to select phrases and words related to content and titles.
Use category group keywords. For example, if you want to discuss the topic of education in your article, you can use the keywords of psychoeducation, sex education, college education, and special education. Category keywords can help you use well-written and technical words or phrases in your content.
Use current Hot Keywords. For example, during the New Year or festivals, keywords such as festivals, gifts, and customs often appear in the content. These hot keywords are more ineffective and will make readers feel fresh.
Tip 3: Know Your Audience
Knowing your audience can make your blog content more targeted and relevant. Knowing your audience is the only way to solve the problem of knowing what they want to do, why they want to do it, and how should I do it in blogging. Although the step of understanding your audience can be challenging, once you figure this out, you will know what you need to do to better meet the audience's needs in order to get more revenue.
Answer 3 Questions to Know Your Audience:
Who is my audience? Knowing the age, gender, and region of your audience as well as their profession can be very helpful for your blog posts. For example, if your blog post is about back-to-school, your audience would be students, teachers, and parents of students. At the same time, after knowing the basic characteristics of your audience, you can determine when you post and how often you blog. Just like Twitter and Instagram, blogs need to be constantly updated and popular. For blogs, posting time and frequency are also part of blog content. Plus, if each of your blog posts is about the same topic, then your audience is the same type of people. If the content of each of your blogs is different, you also need to redefine your audience.
What problem do I want to solve for the audience? Your audience's questions are at the heart of your blog content. If you can't solve your audience's problems then your blog content is meaningless and you won't get more traffic. To solve the problem of the audience, we must first grasp the essence of the problem. Why do viewers ask this question? Is this one person's problem or is it a problem on behalf of the majority? Viewers are looking for answers in your blog content, and give the audience a sense of empathy based on the questions. The purpose of a blog is to provide content on the Internet, answer pote, initial customers' questions and help them learn about your products or services, thereby achieving the effect of driving traffic.
Does my blog content have an impact on my audience? Knowing your audience creates powerful blog content that helps your audience take the next step. Contagious content can help viewers strengthen their trust in the author and get more retweets and likes to get more traffic. It's a satisfying feeling to be able to inspire your audience with your blog content. And when your audience positively responds to you, you have an impact on them.
These 3 tips are the basic strategies for writing and improving blog posts. As a good tip hopefully helpful for everyone's blog content. If you want to help get more traffic you need to further edit and manage blog content. Times are always changing, and so is social media. It also requires continuous improvement and observation.
For more information about starting a marketing blog, go read my colleague Alexa's post here.
References
Leist, R. (2022, September 16). How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]. https://blog.hubspot.com/marketing/how-to-start-a-blog
Loktionova, M. (2022, December 27). Top Trending Topics in 2023: What People Talk About Online. Semrush Blog. https://www.semrush.com/blog/top-trending-topics/
Wakeman, D. (2009, November 5). 7 Tips to Create Better Blog Posts. Social Media Examiner. https://www.socialmediaexaminer.com/7-tips-to-create-better-blog-posts/
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