Introduction
Are you trying to gain more exposure for your blog? Or are you simply wondering how to transform your blog articles into social media content? In this blog you will be exposed to four steps to turn long-form blog posts into short-form content for social media. Not only will you be able to create social media posts curated from your blogs, but you will also have the opportunity to grow your following.
How To Begin Repurposing Blog Content Into Short-Form Social Media Posts
1. Curate Quotes and Takeaways from Your Top Blog Posts
First you need to begin by making a list of your best blog posts. If you struggle to rate your blogs on performance, your websites Google Analytics can tell you which blogs have had the most visits and engagement. From each one of these blog posts, you will need to gather information you find that will help you write your social media posts and then place those findings in a document that will be easy to access later. You will need to write a list of 5-10 reasons why you think these posts will fascinate your audience. As most blogs consist of statistics, surprising statements, and quotes from influencers, it is important to list these quotes and key takeaways. Look for passages that crash down on your post’s core message.
2. Assign a Content Format to Each Key Point
The idea of converting a 1,200-word blog post into a small social media post can be a very scary thought. The key to conveying big ideas into small social media posts is basically to change the type of content you are writing. Everyone learns differently, rather it be visual format, audio, or reading, as a marketer you must decide as you review your gathered content in your document which kind of content you want each takeaway to become. You might turn your key takeaways into short videos or if you contain surprising statements that would grab our followers’ attention, you might save that statement for a text post that links your blog.
3. Draft Social Posts That Reference Each Article’s Hook
Once you know what valuable content you want to share, you then need to begin to write a unique social media post that is different from the blog post’s headline, but also adds a layer of interests to it. It is important to focus on why it is important to your audience and why is matters to them.
To avoid making your post seem redundant and careless, it is important to avoid simply repeating the headline of your blog post as your social media post. The hook is meant to raise questions in the reader’s mind that are answered in your blog post. The key is to find those answers your audience are seeking and hint towards the solution without given away the entire explanation. The idea behind your blog post is to provide just enough information to get the audience to want to engage. It is as easy as sharing a great statistic, statement, or visual, and then hinting at the value that your blog contains.
4. Format Social Media Post Copy for Specific Platforms
Design and arrangement of a post grab attention as much as the copy itself. Each social media platform has their own best practices around text and inserting hashtags. Do not forget to add keywords, hashtags, and tags to your social media posts. You want to ensure your social media posts are optimized for search. It is also a good idea to use your blog post’s focus keywords in your social media posts. An individual could even turn their keywords into hashtags, though you want to make sure you are utilizing them correctly, to avoid messy posts. For example, on Instagram no one likes to see a mess of 30 maxed-out hashtags mixed in with their text. We all automatically avoid those posts and spend no time trying to read them. This is why it is important to publish clean, easy-to-read posts with plenty of white space that works well with the text blocks and hashtags.
Closing
Retaining value for the audience is the most important aspect of turning a blog content into a social media post. You have to focus on what the audience cares about and how you can educate, inspire, or entertain them. Transforming content is never easy, the more effort you put into long-form blog posts into social media posts, the more success you will have.
Comments