Information for this blog was obtained by HubSpot Blog, The Social Media Examiner, and Sprout Social.
Introduction: The Importance of Instagram
Instagram is a major component in many different companies' marketing strategies nowadays. 71 percent of businesses use Instagram to market their products and services. 90 percent of people on Instagram follow at least one business. This means that Instagram is a great way for small new businesses to build a platform and show off what they are about! Before you can do anything, the first important thing you must do, however, is develop a strategy.
Developing your Marketing Strategy
Develop your goal.
If you want to use Instagram to help build your business, you must first decide what the primary objectives you are trying to accomplish include. Here is a list of goals that your strategy may include:
Increase sales
Drive website traffic
Generate brand awareness
Boost customer engagement
Set up your Profile.
Your profile must look attractive so that way it can draw clients in. Here is a list of some things to have on your profile
Profile picture
Business name
Contact information
Business location
Creating your Bio
When people view your profile, people tend to make an opinion of you within the first 10 seconds. Because of this, it is super important to stand out and show your audience what you want them to take away from you. Create a company tagline and, in two sentences, show what your audience can expect to see from you.
Create Authentic Content
Create content that draws people to your business. This content must be very appealing and show your audience why they must invest in your business. Try to stand out from other businesses, and make sure that you post regularly so people continue to be drawn to your business.
Offer Exclusive Promotions
By offering promotions, it makes people more likely to follow you on Instagram. Offer a promotion so that people decide to give your business a shot, and then once they do, turn them into customers for life!
Use Instagram Insights
Instagram Insights is super valuable when it comes to building a business on Instagram. Instagram Insights is your own built-in analytics dashboard. It provides you with all kinds of different information, such as reach, impressions, engagement, follower growth, and more. Use this information to understand your audience so you can optimize your marketing strategy and continue growing your business!
For more information, go to my colleague Kaden's blog https://www.thesmmu.com/post/marketing-on-instagram-a-brief-guide.
Resources
Nekvasil, N. (2024, August 23). 10 Instagram marketing tools for your brand in 2024. Sprout Social. https://sproutsocial.com/insights/instagram-marketing-tools/
Lauron, S. (2022, November 25). Instagram marketing for small businesses: The Complete Guide. HubSpot Blog. https://blog.hubspot.com/marketing/instagram-marketing-small-business
By. (n.d.). How to build an organic Instagram marketing strategy. Social Media Examiner. https://www.socialmediaexaminer.com/how-to-build-an-organic-instagram-marketing-strategy/
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