8 Steps to Aid Your Social Media Tasks
Sorry, I have too much to do tonight, I will not be able to attend… Are you tired of having to respond to your coworkers, friends and family when they invite you with a rejection? Social Media can become very overwhelming, rather it be responding to interactions or creating content. It all takes a lot of time and effort to accomplish. Social Media is taking the world of Marketing in a storm and taking it to new levels. Rather it be upping your productivity or simply cutting down on the time you spend on social media for your business. You can find this blog to lead you on the right path to completing your social media marketing efficiently.
Let’s Begin
#1 Focus on the Platform with the Highest ROI
It is important that you treat social media as a business, after all you are using it to promote your product and/or service. Using the principle of return on investment (ROI) helps the marketer decide where t
hey need to be spending their time. There is no reason you should spend any time on a platform that is giving you zero ROI. You want to focus on the platform that gives you a strong ROI.
I would recommend starting by tracking your numbers and making sure you are looking at all angles of the equation. To help you accomplish this, I also recommend identifying customer lifetime value (CLV) channels with your highest ROI. Depending on your analytics and reporting, the methods might differ but, here are some main points to keep in mind:
· Compare Conversion rates across all of your social media channels.
· Perform a side-by-side comparison of conversion rates and channel cost.
· Pick the single social channel that has high conversion rates and high ROI.
· Increase your efforts and expenditure on that single platform.
It is amazing the time a person can save who keeps these points in mind when they are using social media as a marketing tool.
#2 Use Social Media Management Tools
I should not even be reminding you all to be using social media tools. Everyone seems to be using them but if you are not, you better start, like… now! These tools could help shave off lots of time for marketers, sometimes hours a week when utilized correctly. There are many popular social media tools on the market, and you have the freedom to choose the one you would like. I will mention a few in case you have not had the pleasure to be exposed to these amazing tools. Buffer, Socialoomph, and Hootsuite are a few great social media management tools available for use.
#3 Reuse Old Posts
“Won’t this annoy people?” probably not. The half-life of a tweet is not very long. So, for example if you are tweeting the same tweet twice in a week, month, or even a day, it still won’t matter. Even when another user retweets, the duration of your tweet will still not be very long. There also tools that can be used to repost posts like, Buffer and Edgar. These help you organize your content using filters. You then just have to set up your queue and let your social media repurposing take its course.
#4 Create a System for Curating and Scheduling Content
The first rule of being productive on social media is by developing a system that is organized, repeatable, and becomes a habit and the way of doing things. For example, when you are collecting content that you want to share, if you don’t have a system this can take hours to accomplish. As long as your system is straight forward and achievable, you can be more productive on less time.
The idea of using a system is more important than which system you use. It is possible to create systems for every aspect of your social media tasks. For example:
· Use Feedly as a source for gathering content
· Set up the automatic integration of Pocket with Feedly to add articles to you curated list with a single click.
· Set up IFTTT to automatically send articles you favorite on Pocket to you Buffer queue.
· Collect a group of stories that will appe
al to you audience.
· Comb through your stories that you’ve collected and remove content that doesn’t apply to your target audience.
#5 Share to Multiple Social Accounts at Once
The truth is if you use social media to market a product and/or service you are most likely on multiple accounts. Though every platform has a special way of delivering content to users and it is important to accommodate those ways when posting, it still doesn’t mean some content can still work for multiple channels. Software’s like Buffer and others I mentioned before can allow you to set schedules and post one post two multiple platforms in a click of a button.
#6 Engage Selectively
The number one trap in social media marketing is engaging when you should not be. Meaning, there are certain times of the days for certain channels that you should not posting and engaging. Have you ever gotten on social media and ended up scrolling through hours of useless chatter? That was not time well spent.
There are software’s out there like Mention or Google Alerts which will notify you when an article is posted that you should engage with. The curation features provided by many social media management tools
give you the ability to see only the accounts or keywords that you select. With the large number of social media content out there and it would take too long to go through it all to find the ones you should be engaging with. Therefore, these tools can help you save a lot of time and mental energy.
#7 Batch Social Media Tasks
The reason small business owners or marketers struggles to keep up with social media and their tasks because they try to everything at different times and switch from one task to the other. This can be very labor intensive and can take up a majority of your time. The solution is to utilize batching, which is doing all your similar tasks at the same time. These are some of the tasks you may consider to batch:
· Following people on social media
· Saving articles to post
· Writing down post ideas
· Creating social media images
The list can go on for days, and you can start today by scheduling by grouping similar to-dos for one time a day. By avoiding switching focus you can complete your task more efficiently.
#8 Outsource Work
I understand that outsourcing can be toug
h to do. It can help if you first decide which task you are wanting to outsource and for what platform. With a source like Growth Greek, you can have the ability to outsource something that you are having a hard time figuring out, like Facebook ads. This step will take some time to do and will rely on your judgment and choosing the right place to outsource it too. It definitely is a tool we all should take advantage of.
Conclusion
It takes a lot of time and effort to be successful on social media. You will be thinking that there is no way I could join another platform or compose more content, then you will be told that you need to be on a certain platform. It is never ending it seems like. With the right methods anyone can master their time spent on social media. If you want to save hours on your next week of social media marketing just try one of the time-saving methods above.
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