TikTok's growing popularity and reach cannot go unnoticed. While it may seem like an app to just follow the latest dance moves, it can also help your brand! The social media platform is continuously growing and as marketers we should see this as opportunity. With TikTok's constant growth and outstanding reach this is the chance now more than ever to hop on the boat and ride the wave!
Leveraging TikTok for Brand Marketing
According to BBC News, TikTok was crowned the most downloaded app of 2020. The serious growth and engagement potential cannot go unnoticed for brands. Although TikTok feels like an app for corky videos and dance trends, the video-driven content provides a variety of unique marketing opportunities.
Pamela Bump shares 3 ways marketers can leverage TikTok:
1. Influencer Marketing
Engaging with the influencer community is a terrific approach to get the most out of TikTok. Influencers can turn formal brand messaging into engaging and creative videos because they have a strong understanding of the platform. This sort of marketing is very good for introducing your content to new people and increasing brand awareness.
2. Original Content
Although TikTok users like fresh material, you don't have to spend hours brainstorming the next hot trend. The best-performing TikToks are frequently those that mimic or imitate a current trend. Begin by learning about the app, its trends, and how your company may get involved.
3. Paid Ads
Ads on TikTok are a recent addition to the app. Brands can run in-feed ads or create branded hashtags and video effects using TikTok For Business, the company's own advertising platform.
Despite the fact that many of the initial brands to join TikTok were major, well-known corporations, small businesses can benefit from understanding why brands of all sizes are using the platform.
Using Hashtags to Grow Your Reach
Like many other social media platforms, the use of hashtags can help spark engagement along with an easier way for people to find you post. So, mastering hashtags can ensure your marketing strategy is a success on today's hottest social media platform.
According to Stacey McLachlan, creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off).
If you're reading this, you're undoubtedly already aware of TikTok, the viral video app that has swept the globe's smartphone users off their feet. More than two billion people have downloaded it, and it's available in more than 200 countries. Because TikTok is so densely packed with content and people, it requires some effort and forethought to make your videos stand out.
Here's how to grasp the TikTok hashtag so that your TikTok marketing approach can withstand the thrashing white-water rapids of today's most popular social network.
How to Find the Best Hashtags for Your TikTok Videos
Of course, you can just go with your gut and title your TikTok masterpiece with the most detailed keywords that come to mind. A good hashtag approach, on the other hand, necessitates a bit less guesswork and a little more research.
Take a Cue from the Competition
We don't want to be copycats, but we do need to keep an eye on the competition. Seeing the hashtags they're using can provide you some insight into what others in your sector are doing and encourage you to attempt reaching out to new audiences or using search terms you hadn't considered before.
Study Your Audience's Hashtag Habits
What hashtags is your target audience already using? Take some ideas from their videos to join in on the conversation. There's a good chance that other individuals are using or searching for the same terms or phrases they are.
A great example given by Stacey McLachlan would be Members of the bookworm community on TikTok (a.k.a BookTok). They regularly tag their fave reads with hashtags like #booktokFYP, #bookrecs, and #booktok, but you might also find specific tags related to series, events, or seasons… like #booktober in the fall.
Create a Branded Hashtag
While it's vital to use pre-existing hashtags, TikTok also gives you the option of creating your own branded hashtag.
A branded hashtag is one that you create to advertise a campaign, a product, or your entire company. You may start using this into your TikTok videos now. Of course, the ideal situation is for fans and followers to start using your hashtag on their own and for you to collect user-generated content in the process, but you can always organize a full-fledged contest to help popularize it.
TikTok is growing rapidly, if you don't understand the benefits it can have to your marketing needs you could be doing yourself and or your company a great disservice. So before you go look at the latest picture posted by your friend, get in contact with your youngest family member and see if they will show you the new TikTok moves!
Resources
Bump, Pamela. “8 Tiktok Marketing Examples to Inspire Your Brand in 2022.” HubSpot Blog, 22 Oct. 2021, https://blog.hubspot.com/marketing/brands-on-tiktok.
McLachlan, Stacey. “The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021.” Social Media Marketing & Management Dashboard, 21 Oct. 2021, https://blog.hootsuite.com/tiktok-hashtags/.
“Tiktok Named as the Most Downloaded App of 2020.” BBC News, BBC, 10 Aug. 2021, https://www.bbc.com/news/business-58155103.
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