Information in this blog was from Semrush and Content Marketing Institute.
Despite the fact that social media marketing presents massive potential for organizations, the vast majority of them fail to capitalize on this development by failing to consider social media as a genuine, strategic platform. Many marketers that invest thousands in Google Ads campaigns or SEO optimization will also struggle to create tactics that provide tangible returns. Some of the issues stem from the fact that many marketers are relying on broad guidelines for social media best practices rather than doing their own tests to see what approaches provide the greatest results. The fact is that every company needs a unique approach to social media advertising. It's possible to do this by making use of the information gained from previous campaigns. This article will discuss how to make the most of social media marketing using data that can be gathered in under an hour.
Increase post visibility
To increase content exposure, one must first determine when posts are most likely to be seen.
The idea that the multiple algorithms imply that posting timing doesn't matter is a prevalent misunderstanding in modern social media marketing (Banz, 2018). In reality, posting at the optimal moment will offer you a leg up, even if social media platforms' algorithms may display users' information out of order and depending on priority.
Schedule your articles for the times of day when your audience is most engaged, and you'll increase the likelihood that they'll interact with them. A large number of people interacting with your post at once may give it the boost it needs to stay at the top of more people's feeds, increasing the likelihood that other people will interact with it and prolonging its natural life.
Retell your brand's origin narrative
A company's brand story is the emotional narrative that conveys its mission and values to its target audience. This narrative, tailored to various audiences, will affect how people see your organization and what you have to offer.
According to Zucker, the About Us section is the perfect spot to make this statement. We found that over half of the 100+ sites we checked were not making full use of this 24/7 canvas.
Third, take inspiration from a user-created Instagram post of a pink flower Apple published for the Shot on an iPhone Challenge.
Set up a competition on social media to encourage user-created content (UGC)
Branyik explores a group consisting of Apple employees and professional photographers who reviewed all of the submissions after the contest had been running for over a month to choose the winning pieces, which were then published throughout Apple's various channels. Over the course of the contest, Apple has received approximately 60,000 submissions. Despite the fact that the contest has ended, customers continue to upload and share their photos.
Starting with a contest like Apple's is one option for generating user-generated content, or you can simply challenge your audience to think outside the box. You could have them send in unboxing videos, take part in a design remix competition highlighting the product, or submit photos of themselves using the product.
Conclusion
It is anticipated that the tactics mentioned above will enhance the outcomes of your marketing efforts. You need a strategy that is specifically designed for your target audience in order to get the most out of the social media marketing efforts you put forth. In order to uncover ways to make earlier marketing initiatives more effective, it is important to investigate the data and analytics from those efforts. Because even little tweaks may have a major impact, data-driven initiatives are a smart investment for any firm.
References
Banz, T. (2018). 4 Ways To Get Data-Driven Results from Social Media Marketing. Semrush Blog. https://www.semrush.com/blog/4-data-driven-ways-to-get-more-out-of-social-media-marketing/
Branyik, K. (2022). 11 Ways to Create Engaging Social Media Content. Semrush Blog. https://www.semrush.com/blog/11-ways-to-create-engaging-social-media-content/
Zucker, M. (2018). 5 Steps to Strategically Reboot Your Brand’s Content Marketing. Content Marketing Institute. https://contentmarketinginstitute.com/articles/brands-content-marketing/
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