Information in this blog post was obtained from The Social Media Examiner and Copyblogger.
Welcome to 2023, where arguably the best advertising and marketing tool is social media, specifically Instagram. Instagram is an easy-to-use platform with a complex algorithm. Unlocking its full potential will open your content up to thousands (maybe even millions) of potential followers.
Research the Instagram Algorithm for Your Specific Content
Long gone are the days of the generic picture posted on Instagram. With the emergence of reels and stories, there are multiple different content options and the algorithm on Instagram affects each one differently. Researching how the algorithm interacts with your posts, reels, and stories will give you a better understanding of where and how to curate certain content creations. When creating content, it can be easy to overlook the small things, like text on your posts that is so small readers quite literally overlook it. Instagram will filter out your posts from the algorithm if it thinks your posts aren't engaging and relevant. The algorithm can be a mystery, but it can also be your friend.
Create with Creativity
A creative mind will captivate scrollers and turn them into followers. A simple way this can be achieved is by making your content easy to read and understand. Along with that, keeping your Instagram profile grid looking unique and inviting is a great way to hook a potential user into pressing that follow button.
A way to have a unique and interesting grid would be to mix up your aesthetic so that your posts don't look the same. Aesthetic isn't everything, so choosing the right caption for your post is an underrated and easy way to add creativity with your posts. The caption should start a conversation and engage with your followers. If you are struggling to come up with unique and creative posts, try jumping on Instagram trends for inspiration on switching up your content. Last, one of the easiest ways to interact on a personal level with your followers would be to use poll stickers in your stories for a quick and easy way to engage. Poll stickers grab attention and give followers a reason to interact with your page.
Reaching Your Audience
When reaching your goal audience, it is important to stay true to the topic that your page is based around. While it is easy to get pulled several different ways on Instagram, you want to remain consistent to your followers. Being a consistent content provider means posting regularly with relevant content so your followers always have new content to consume. Finally, a great way to reach followers outside of your core audience is to do a collaboration with another creator with the intent to reach their target audience and increase your follower count. Getting an endorsement from an established content creator can give you a major brand boost.
Instagram is one of the largest social media platforms out there, with over a billion active users and hundreds of millions of businesses posting content daily. Learning to utilize the power of Instagram could change the future of your business, lifestyle brand, or whatever else you are looking to promote on the platform. Remember, the algorithm is everything and mastering it can be a game-changer. Be clever, jump on the trend train, and post content that is meaningful to your followers and then watch your brand grow.
Resources
Stoddart, T. (2023, June 26). How to Build an Audience From Scratch In 2023 - Copyblogger. Copyblogger. https://copyblogger.com/how-to-build-an-audience/
Stelzner, M. (2023). How to be more creative with your Instagram content. Social Media Examiner. https://www.socialmediaexaminer.com/how-to-be-more-creative-with-your-instagram-content/
Sonnenberg, A. (2023). How the Instagram Algorithm Works in 2023. Social Media Examiner. https://www.socialmediaexaminer.com/how-the-instagram-algorithm-works-in-2023/
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