SMMU empowers students and professionals to become effective social media marketers during their career paths. To start the process of social media marketing, there must be a concept for the product or service. This post applies to any learning social media marketer that wants to learn the importance of a profound concept, each step of the process, and grasp the eight suggestions. There must be a concept or reason for every aspect of the business or product, and this blog will help you create the best concept with a simple question; why?
What is a Concept?
A concept is an abstract idea and a general notion. It is essential to understand a business's ideas that can transform personal branding, a product, website, social media page, etc.
8 Steps:
1. Create a Buyers Persona
A buyer's persona is a fictional, generalized, stereotypical representation of your ideal customer. They can help you better understand your customers and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. For example, if you post the same information on Facebook and Twitter, not everyone will be interested or intrigued by the post. You must segment your buyers and send a post according to what you know about those different personas.
Ask your self:
Who are they? ex - background, demographics, and identifiers
What are their goals, challenges, and what can we do?
Why do they prefer certain products? Convey their goals and challenges to determine the why.
2. Marinate your Ideas
I like to call this stage "marinate" because you can think of your ideas before presenting your concept to lead you in so many directions.
Write down every idea that pops into your head for a couple of days. They may come at the most random times; my ideas come to me while driving or while I'm taking a shower.
You can not wait too long with the marinating stage because you will have no time to do the actual work. To give you an example, you marinate meat, so it tastes better in the end. When you let your ideas sit and soak up into your brain, it helps you develop deeper meanings that make a difference.
Discuss your ideas with a group to convey more ideas that could be deeper. I like to have a giant whiteboard, chalkboard, or paper and everyone sits around it. Start to draw or write down any ideas that apply to your vision. This will enhance thinking and could lead the project to a completely different way.
3. Why??
Each idea you start to develop must have a deeper meaning. For example, if you are using shades of blue and green for your color pallet, ask yourself why? If you are saying the color looks good, that does not cut it.
You must have a reason behind everything you do.
This can apply to the text choices, shapes, layout, etc. If you can answer why for everything you do, then your concept is golden.
4. The Hairballs
We know a hairball is a ball of hair that happens multiples times and is a mess. I learned this phrase from my graphic design professor. He has multiple cats in his house that creates hairballs. He has told us that when multiple people create the same object, it never turns out well. That is my metaphor.
An example of a hairball would be creating a project for your candle brand. What is the first thing you think about for an advertisement for a candle? I thought of a flame first. Please do not use the flame for your central concept; everyone does it! That is a hairball. Be creative and do something different that is still relative to the idea but not overused.
5. Procrastination is not the move
Starting the previous stages early will help your idea grow. When you do not procrastinate, more ideas will come to you, and you may even switch your direction entirely, but it is for the better.
Here is one tangent for you. I presented my idea and created a rough draft of the design for my professor. I worked hours and hours to have this draft done so my professor and classmates could give me feedback. I was told to change everything I just worked hours on because a new concept came about. I was not the happiest, but if I did not have an example to show, I wouldn't have had a better concept. "
It pays off to work ahead because you never know what direction will come next. Never procrastinate because if you do, the idea will not be as strong, and you will not have enough time.
6. Multiple Brains WILL Help You Out
When you reach the ending of your project, always ask more people to look over the concept. The more brains, the better the outcome. There is always a more profound meaning, and the best way to find it is with a group of people. Collaborate with your team, keep talking, showing, and presenting that concept because it will become even stronger.
7. Get your pen out!
Once you feel like you have a powerful concept and the work is done, print out everything. The project will look completely different on paper than it does on the computer.
Find a pen and start marking the paper.
Mark up any mistake you see to improve your product and ask yourself why?
Make sure every detail coordinates with your concept!
8. Completing the concept
Now you have marinated your idea, worked as a team, did not use any hairballs, did not procrastinate, and brought out the pen; it is time to finish up your project.
Print out your work one more time, and love what you've created.
Present your concept and design to your professor and take any feedback that you have. You just spent a lot of time on your work, so you must stay positive during a critic! It will help you out in the long run.
Learn from it so you can improve that for your next project.
Creating a deep concept will change the way the product or service is seen for the better. Being original and coming up with your idea can change everything. Take your time to marinate it, discuss, and present it to multiple brains, so your concept gets a gold star.
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