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Writer's pictureMenglin Zhang

How to Increase Engagement and Capture New Followers on Instagram

Information in this blog post was obtained from the HubSpot Blog, Sprout Social, and Later blogs.

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Everyone who publishes a post or video wants more recognition for their carefully crafted work. How to get the number of followers? The question is something every blogger should think about. I compared articles from three different sites on how to boost the number of followers on the Instagram social platform.


There are different suggestions and methods for boosting follower numbers and give examples of some specifics.


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The Key to Boosting Instagram Engagement

Whether you're a blogger, influencer, or just a casual user? Creating unique and engaging content is essential to stand out from the crowd. The tips and strategies provided here are equally applicable to increasing your Instagram followers.


Publish Valuable Content Regularly

Publishing useful content is a crucial way to attract potential followers. You can increase your Instagram audience by making interesting, educational, or enlightening posts. The key to getting users' attention on Instagram is to post engaging content and optimize your profile to make it clear, unambiguous, and professional. Running contests or giveaways on Instagram can increase engagement and attract new followers. You can ask users to follow your account, tag their friends, or share your post to participate.

Post regularly at optimal times is also important. Knowing when your target audience is most active on Instagram can help you reach more potential followers. You can use Instagram's Insights feature or other third-party tools to analyze your audience's behavior and schedule your posts accordingly.


Optimize Your Instagram Profile

Your Instagram profile is often the first impression potential followers will have of your account. Make sure your profile picture, bio, and highlights are clear and consistent with your brand. You can also include a call-to-action in your bio, such as "Follow us for daily inspiration." Ensure your Instagram profile page includes key information about you and your brand, such as your brand name, biography, website links, and contact information.

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Include Interactive Elements In Your Posts

To encourage more users to engage with your Instagram posts, you can include interactive elements such as asking questions, offering encouraging comments, and tagging friends. Engage with your audience. Building a truly interactive relationship with your audience is key to engaging your fans. Responding to comments, liking, sharing, tagging, stickers, polls, or quizzes to engage with your audience and encourage them to follow your account, and using user-generated content are all ways to build real social relationships.


Use Relevant Tags And Place Tags

Use tags and place tags about your brand or content to make your posts easier to find. This helps engage more potential followers. Use Hashtags about your brand or content to recommend your posts to potential followers, helping you expand your brand reputation. And leveraging hashtags can build interactive relationships with other users.


By implementing these tips and strategies, you can increase your Instagram followers' engagement, ultimately helping to grow your brand's online presence.


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Capture New Followers on Instagram

You can increase your Instagram followers by optimizing your profile, posting attractive content, taking advantage of Instagram features, and post-high-quality photos and videos.


Optimizing Your Profile, Posting original & attractive content

Why is original content so important on Instagram? For one, it makes your posts more attractive and unique, and thus more likely to grab your followers' attention. By posting original content, you're showing your followers that you're not just copying what others are doing - you're putting your spin on things and offering them something new and exciting.

But posting original content is just the first step. To truly build a following on Instagram, you need to interact with other users. This means responding to comments, following other users, and defining your target audience. Knowing the demographic you want to appeal to, their interests and their needs will help you develop a more targeted Instagram strategy which can help increase the exposure of your posts and bring in new followers.

Of course, building interactions with other users takes time and effort. Build interactive relationships with other users, such as likes, comments, shares, and tags, which can help increase your exposure and attract more followers. To create beautiful content. Visual content is crucial on Instagram. So, don't be afraid to put yourself out there, create original content, and interact with other users - it's the key to success on Instagram.


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Take advantage of Instagram features

Instagram is a versatile social media platform that offers a range of features to users and taking advantage of these features can help you create more lively and interesting posts that attract more followers. The users should leverage Instagram's various features, including IGTV, Reels, live streaming, and more.


IGTV is a feature that allows users to post longer videos than what can be posted in the regular Instagram feed. By using IGTV, you can create more detailed and engaging video content that your followers will enjoy watching. For example, you could use IGTV to post a behind-the-scenes look at your daily life or to showcase a product review.


Reels, on the other hand, are short, 15-second videos that can be created within the Instagram app. They offer a fun and creative way to engage with your followers and attract new ones. You can use Reels to showcase your personality, promote your brand, or even create mini-tutorials or how-to videos.


Live streaming is another powerful feature that can help you connect with your followers in real time. You can use it to host Q&A sessions, offer live tutorials, or simply chat with your followers. Live streaming is a great way to build engagement and interact with your audience on a more personal level.


In addition to these features, there are many other tools and features that Instagram offers, such as polls, stickers, and filters, which can help make your posts more interactive and engaging. For example, you could use polls to ask your followers for their opinion on a particular topic or use stickers to add some fun and personality to your posts.


Interact with other Instagram creatures. Interaction is key to gaining followers on Instagram. Interact with other users, such as replying to comments, liking, sharing, etc., to build real social relationships and increase your visibility.


As well as try to use Instagram ads. Consider using Instagram's advertising feature to expand your audience and gain more followers. This article offers some practical tips and advice to help readers grow followers and increase exposure on Instagram.


By using the various features of Instagram, you can create more dynamic and interesting content that will attract more followers and help you build a stronger presence on the platform. So, don't be afraid to experiment with different features and see what works best for your brand or personal style.

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Post-high-quality photos and videos

Posting high-quality photos and videos is one of the most important factors in building a strong presence on Instagram. Creating visually appealing, professional-looking, and engaging content for your followers is essential.


High-quality photos and videos can help to make your posts more attractive and professional, which can increase the exposure and shares of your posts. By putting in the time and effort to create high-quality content, you are showing your followers that you are committed to providing them with valuable and engaging content.


In addition to creating high-quality content, paying attention to other aspects of your Instagram profile is important. This includes making sure that your profile photo is visible and representative of your brand or personal style. Your profile bio is also a crucial component of your Instagram presence, as it gives followers a quick overview of who you are and what you do. Make sure that your bio is engaging and informative, and includes any relevant hashtags or keywords.


Adding links to your profile is another critical aspect of building a strong presence on Instagram. This allows followers to visit your website or other social media accounts and engage with your brand on a deeper level. Make sure that any links you include are relevant to your brand or personal style, and that they are up-to-date.


Therefore, post high-quality photos, videos, and graphic designs regularly to capture the attention of potential followers. You can't just post a photo and expect people to start following you. But by putting in the work and engaging with other users on the platform, you'll see the results in more followers, more engagement, and more success on Instagram.

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Use a call to action (CTA)

A CTA is an image, line of text, hashtag or swipe link designed to entice your audience to take immediate action - hence the name call to action. The needs of your brand, service, or influencer should determine the specific action you ask your users to take. This could mean directing them to buy by including an external link in your Instagram story, asking them to comment in the comments section, and having customers actively share the product or service with other customers through their representations and experiences of using it.


Also, it's super easy to find user-generated content (UGC). Followers can use your brand hashtag or tag your brand. While links to other sites won't directly impact your Instagram engagement rates, they still require users to spend more time on your profile and you can convert them into leads on other platforms. Here's an example where National Geographic used a swipe CTA in their story to promote a new product." Encouraging your community to share user-generated content (UGC) is a great way to increase brand awareness and grow your Instagram following.


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For more information about Instagram Stories, read Colton Potts's post about them here.



Resources

Flori Needle. “How to Increase Your Instagram Engagement Rate in 2023.” Hubspot Blog, July 13, 2022, https://blog.hubspot.com/marketing/instagram-engagement-rate.


Brent Barnhart. “Get more Instagram followers with these 10 tips to grow your real audience.” Sprout Social, December 7, 2022, https://sproutsocial.com/insights/how-to-get-followers-on-instagram/.


Amanda Demeku. “18 Ways to Get More Followers on Instagram in 2023” Later Blog, February 10, 2023. https://later.com/blog/get-more-instagram-followers/.

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