Information for this blog was obtained from HubSpot, Sprout Social, and Social Media Examiner
Want to make a splash in social media marketing after college? Strategies and syllabuses for learning in school are important, but small tips can often make things better with less effort.
1. Learn from the strongest
Becoming the most powerful marketer in a field can never happen by accident. The most powerful marketers often have their own recipes and winning formulas. What we need is to learn from them and imitate their behavior as much as possible without figuring out why they are successful. Over time, with careful study, it becomes clear why they are successful.
2. Survey your customers
It's worth noting that different social platforms have different demographics. They are not only reflected in gender and age, but also in income and disposable spending. Different age groups like different things, so you need to find out their approximate age. Rather, TikTok and Instagram users are mostly young, while Facebook and YouTube users are mostly middle-aged. At the same time, due to the difference in income and disposable expenditure, the price range of products that users of different platforms can accept will not be the same. Therefore, it is particularly important to push different products for different platforms.
3. Be Consistent
Consistency here means that the interval between posts should be roughly the same. Don't do a lot of posts one day and not a single post the following week. As explained by Sarah. It should be noted that on different social platforms, user activity is not the same, it may be possible to receive 1,000 comments in 3 days on TikTok, but it cannot reach 1,000 comments on YouTube even after 7 days. The most important thing is to ensure that each platform is continuously updated, although the frequency of updates may vary.
4. Go Deep, Instead of Broad
According to Cindy, it is always better to be a master of one channel than to be an ordinary person of many channels. Customers need a guru who is particularly prominent in this field to give them unique insights, nuances and advice about a particular product. Some companies hope to show their talents in multiple fields, and the result is often struggling and painful in many fields. Therefore, it is necessary to be in-depth in one field, rather than choose a very broad field.
5. Focus on Interacting
The most important thing in focusing on interaction with customers is to provide timely feedback with customers and to provide high-quality feedback. Timely feedback if the requirement is to answer customer questions and problems as quickly as possible. It may be difficult to give immediate feedback to customers, but it is also possible to shorten the waiting time of customers as much as possible, so that customers do not receive feedback and interaction after waiting for several days. And high-quality feedback means that the words answered to the customer must be able to solve the customer's problem rather than empty words that are useless.
Resources
Aboulhosn, S. (2019, July 16). Social media marketing tips for every platform. Sprout Social. https://sproutsocial.com/insights/social-media-tips/
Baker, K. (2022, March 11). Social Media Marketing: The Ultimate Guide. HubSpot.
King, C. (2013, August 13). 16 Social Media Marketing Tips From the Pros. Social Media Examiner.
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