Information in this blog post was obtained from Semrush, Social Media Today, and HubSpot Blog.
There is little traffic in the extra mile, so go the extra mile. Now, I am not talking about running because that would seem unappealing for most of us. I am talking marketing for YOU. Marketing yourself for a career you deserve, a career that is not baseline, but extraordinary. Now picture this, an individual wants to run a marathon, but the most he has ever run was 800 meters just because he was being chased by a raccoon. Is he going to do well in a marathon? Simply the answer is no unless he took steroids. A marathon race is 26.2 miles, if you cannot run even one mile, do not expect to finish a 26.2-mile race. Harsh, but accurate, just like the marketing career. If you do not put in the time and effort to exceed and go beyond other competitors, do not expect to get your dream job.
Many companies have excelled in social media marketing. In fact, some have made marketing their sole purpose. Companies such as SEMRush Academy, Social Media Today, and HubSpot have created and promoted abundant strategies for social media marketing, especially how to stand out and what skill sets and certifications one should acquire if determined to pursue a content creation career. Let's hit the ground running and see what advice Social Media Today has to offer.
Social Media Today
Social Media Today utilized research from LinkedIn to undertake what businesses are looking for when marketing for creators such as you and me. Digital marketing is a highly used term and an even more high-demand career, but the trouble is that not every business has the same definition and skill set as one classifies a digital marketer. LinkedIn reports:
"While many marketers list themselves as digital marketing specialists, recruiters are currently having trouble finding marketers with skills in digital strategy, Omniture, link building, search advertising, and off-page SEO.”
In other words, you would be better off obtaining specific skills and discussing them in the interview, so that you are not in shock on day one of the job. Social Media Today provided insights from LinkedIn in top skill sets for competency as pictured below.
The first image, Skill Supply & Demand in NAMER, is described to entail certain high-demand categories. Every category listed has certain certifications and courses one can obtain. Just above, are the recommended skills in demand for the top marketing jobs of 2022-2023. Searching for these specific roles will increase your chances of finding a career more specific to your own aspirations and talents.
As we ponder on these images, let's lace the running shoes a tad bit tighter as we continue on the content creation career strategies. As a current track coach, there are multiple strategies, techniques, and products that can be utilized to obtain specific goals. This is the same for content creation careers. There are different techniques, unique certifications, and best of all....tools that are easy to utilize and obtain. Go the extra mile and see what Semrush has at the start of the race.
Semrush Academy
Semrush is highly successful in its realm of digital content creation and marketing. In fact, numerous high-end companies utilize this company to perform their own marketing. In this blog post, SEMRush describes an abundant amount of resources that an individual interested in or studying content creation can obtain to further specialize and improve their skills in a career in content creation. Online courses include online digital marketing courses, online courses in design, tech tools, and several more.
If the focus is purely digital media marketing, then SEMRush is the right landing for you. SEMRush has over 30 different courses targeting the main digital marketing disciplines such as SEO, PPC, social media platforms, and content marketing. Best of all...it is FREE. With these courses, you can take an exam and receive a certificate proving your skills and completion.
If you are someone who wants to obtain skills in a certain region, then simply click here to start your journey with SEMRush Academy to increase your knowledge. Just like LinkedIn and Social Media Today have mentioned, it is important to set yourself apart from others by obtaining specific skills so that companies can acquire if your talents are necessary for the job. Obtaining certifications can also help YOU determine what interests and displeases you in the journey of content creation. Another great source for courses to obtain would be Google Digital Garage, this race course has over 126 online courses that are free. Google Digital Garage is well known for its course in the fundamentals of digital media marketing, social psychology, strategic innovation psychology, and data science.
When your potential employer is comparing you to another potential employee, the winner of the race will be one whose credentials match and exceed their expectations and the behavior of the candidate. If you are displaying these certifications on your resume, be sure that you are knowledgeable in that aspect and prepared to answer statements in regards to obtaining it and how you would utilize this specialty in their market.
HubSpot
Now that we know what type of certifications to aim for and where to obtain the certifications, let's run over how to start a career in content creation. This article created by HubSpot describes five key tactics for landing a career.
Familiarize yourself with the concept of the buyer's journey
Learn the fundamentals of campaign analytics
Establish a robust online presence
Look into different digital marketing certifications (Semrush and Google Digital Garage are excellent sources)
Accrue any experience you can
Below, this entails the concept of the buyer's journey. This will be vital to any marketing career you land, for your content creation will be focused on the target audience and the stage they are at -- whether you are strictly promoting a product, gaining their attention with lifestyle or hobby-related posts, or promoting desire and trust for the brand, it is vital to know the stages.
Content creation is unique in its own traceability. In other words, there are numerous resources that will allow you to leverage strategies such as metrics, platforms, and analytic methods. Technically, anyone can use a type of analytic software to create a campaign or product content. However, in accordance with the blog post, the process of understanding which aspects of the data are key will be the difference between you and other competitors. It truly increases your value as a candidate if you know how to configure reports and develop the next steps based on a piece of content's web traffic, reactions, and traffic reach.
An employer wants to see skill and enthusiasm, however, if you cannot show that you are willing to take on the responsibilities and tasks displayed on your resume, the convincing strategy needs to take an uphill climb. Show your worth, but talk the talk and walk the walk. If you cannot do it, do not put it on your resume.
As We Near the End of the Run
As you have run through an overwhelming take on certifications, online courses, and how to market yourself, take a breath and organize your thoughts. It is typically better to re-read things and write them down to obtain a better concept. A career in content creation has a wide variety, so it is important to openly display what your specialties are and how you can utilize these on the job. Content creation is not always straightforward, so educate yourself and position yourself to land a career consistent with your aspirations and talents. Run the race and obtain the reward!
Resources
Fuchs, J. (2020, September 14). The 5 key steps to starting a sales career in digital marketing. HubSpot Blog. Retrieved April 19, 2023, from https://blog.hubspot.com/sales/sales-career-digital-marketing
Grigoriev, M. (2020, December 23). Online digital marketing courses: Improve your skill set. Semrush Blog. Retrieved April 19, 2023, from https://www.semrush.com/blog/digital-marketing-courses/
Hutchinson, A. (2022, February 8). New LinkedIn data shows the top digital marketing skills currently in high demand. Social Media Today. Retrieved April 19, 2023, from https://www.socialmediatoday.com/news/new-linkedin-data-shows-the-top-digital-marketing-skills-currently-in-high/618512/
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